29) What statement best supports the claim that greater uniformity replaces diversity in the context
of global markets?
A) Differences in business systems and legal regulations lead companies to customize their
marketing strategies, product features, and operating practices to best match conditions in a
particular country.
B) As rival global firms follow each other across countries, they bring with them their brand
names, products, and marketing strategies from other national markets, thus creating some
homogeneity across markets.
C) Truly innovative companies succeed by developing products that serve specific needs of the
local markets.
D) The volume of goods, services, and investment crossing national borders has expanded at a
slower rate than world output for more than half a century.
E) The most global of markets are not typically markets for consumer products, as significant
differences in consumer tastes and preferences still exist among national markets.
30) Agri-Corp manufactures large farm implements and currently sources component parts for
these large machines from fifteen different companies around globe. They use these sources to
take advantage of lower costs. This demonstrates the idea of
A) globalization of markets.
B) containerization of production.
C) dispersal of production.
D) globalization of production.
E) industrialization of markets.