119) Define persuasion, manipulation, and coercion. Your definitions should clearly distinguish
the terms from one another. What two key elements make persuasion more ethical than
manipulation and coercion? Using specific examples from your experience, illustrate each of these
three types of communication.
120) Discuss the concept of credibility. What is it? Why is it especially important in persuasive
speeches? How can you establish credibility in the eyes of your audience? What behaviors should
you avoid because they might detract from your credibility?
121) Define “credibility” and explain why it’s important for a speaker to have credibility with the
audience. Then select a specific topic and a specific audience. Explain how you would establish
your own credibility as a speaker if you were presenting a speech about that topic to that audience.
122) “Credibility exists in the mind of the audience, so there is nothing a speaker can do to change
an audience’s perception of her credibility.” Agree or disagree with this statement. In your answer,
refer to key elements that contribute to the credibility of a speaker.