96) When the wedding planner asked the engaged couple if they wanted an unforgettable
wedding, the couple responded in the affirmative. Then the planner asked, “Do you want your
guests to enjoy the day as much as you will?” The couple again said, “Yes.” “You know one of
the ways that people remember a wedding is by how wonderful the reception is. Do you want to
have a memorable reception?” This time the couple nodded, “of course.” Then the wedding
planner asked, “Do you want me to use my best judgment to guarantee that you have a
marvelous wedding day?” With that last remark answered in the affirmative, the couple signed a
contract authorizing the wedding planner to design their wedding festivities. The wedding
consultant used a(n) ________ close.
A) summary-of-benefits
B) serial benefit close
C) alternative-close
D) T-account
E) continuous-yes
97) The questions in the continuous-yes close should be:
A) open-ended to assess the prospect’s needs.
B) designed to generate negative responses.
C) included in a brief product questionnaire.
D) based on the weakness of the competition.
E) based on benefits of the specific product.