79) A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its
anti-malaria drug from $15.00 per dose to $750.00 per dose, a price increase of 5,000 percent.
Following a public outcry, the CEO was forced to resign, the company was forced to retract the
price hike, and the company’s stock price sharply declined. Which of the following has the
company incurred?
A) only visible and internal administrative costs
B) visible but not intangible costs
C) internal administrative costs but not intangible costs
D) internal administrative costs but not visible costs
E) visible and intangible costs
80) Which companies unethical practices will tend to incur mainly internal administrative costs?
A) Company U must retrain its employees who are working in a toxic culture due to widespread
reports of sexual harassment.
B) Company V’s tax evasion practices are revealed, leading to a dramatic drop in its stock price
and simultaneously rising costs of debt.
C) Company W incurs penalties of $1.0 billion for auto and mortgage loan abuses.
D) Company X pays its male employees higher wages than female employees even though it has
been propagating messages of workplace equality and fair play.
E) Company Y experiences massive customer defections when it is made public that it is
engaging in price gouging, or selling low cost products at high prices.