50) The capabilities and core competencies that Zara has developed in the execution of its
strategy, i.e. rapid production processes and new apparel introductions, are NOT concerned with
A) bundles of skills and know-how that grew out of the combined efforts of Zara’s cross-
functional work groups and departments performing complementary activities at different
locations in a firm’s value chain.
B) evolving changes in customer needs and competitive conditions that often required tweaking
and adjusting Zara’s portfolio of competencies and intellectual capital to keep its capabilities
freshly honed and on the cutting edge.
C) acts to bolster skills that contributed to Zara’s earlier successes, or acts to respond to customer
problems, new technological or market opportunities, and the competitive maneuvers of rivals.
D) cost-effectively hiring a cadre of people with the right talent and expertise, putting them
together in a single work group, and then teaming the work group with Zara’s key strategic
allies/partners to mesh the skills, expertise, and competencies needed to perform the desired
capabilities with some proficiency.
E) leveraging Zara’s core competence into a distinctive competence (or transforming a capability
into a competitively superior capability), by concentrating more effort and talent than rivals on
deepening and strengthening the competence or capability so as to achieve the dominance
needed for competitive advantage.