50) Henry works in the HR department of an advertising firm that has recently brought in
employees specializing in analysis of large volumes of data about consumer behavior. The
manager to whom these analysts report does not share their knowledge of quantitative methods
but wants them to develop recommendations for better decision making. Henry is supporting the
department by developing a form the manager will follow in measuring the analysts’
performance. What kinds of performance measures should Henry focus on?
A) The form should measure outcomes, such as timely and useful recommendations, because the
manager will not be able to evaluate specific technical behaviors.
B) The form should measure specific technical behaviors, because the methods used by the
analysts will determine the usefulness of their recommendations.
C) The form should measure both outcomes and behaviors, because both are essential to success
in the job.
D) The form should measure personal traits, such as getting along with others, because Jonathan
and the manager don’t understand the technical requirements.
E) The form should ask broad questions, so the manager can discuss whatever they think is
important.