82) Google launched Google Plus to gain a foothold in the social media market. However, given
that there are numerous social networking platforms and Facebook is already a leader in social
media, Google Plus found it challenging to generate brand loyalty and establish itself in the
market. This was because of
A) incumbent disadvantage.
B) disintermediation disadvantage.
C) late-mover disadvantage.
D) horizontal integration disadvantage.
83) The costs of doing business in a country tend to be greater if
A) political payoffs are not required to gain market access.
B) supporting infrastructure is sponsored by government.
C) local laws set strict standards with regard to environmental pollution.
D) there are limits or caps on damage awards.