106) Designing for manufacturing
A) decreases product quality.
B) increases costs.
C) can increase product quality.
D) not only increases costs, but also lowers product quality.
107) The need to integrate R&D and marketing to adequately commercialize new technologies
poses special problems in the international business because
A) firms typically have all of their R&D centers in the home country.
B) commercialization means that the same version of a new product needs to be produced for all
countries.
C) firms typically do not have their R&D centers in the same country as their production facilities.
D) commercialization may require different versions of a new product to be produced for various
countries.
108) What is Theodore Levitt‘s contribution to international business?
109) What are the two main issues that managers must be aware of when considering market
segmentation in foreign countries?
110) How do levels of economic development affect consumer behavior? What are the
implications for marketing strategy?
111) What are the four main differences between distribution systems across countries?
112) What are the three factors that contribute to the trend toward greater retail concentration in
developed countries? How have these factors promoted retail concentration?
113) What factors can jeopardize the success of a firm’s international communications?
114) Compare and contrast push strategies and pull strategies.
115) What are the arguments for standardized advertising across international markets?
116) Explain the concept of price elasticity of demand. What are its determining factors?
117) Differentiate between multipoint pricing and experience curve pricing strategies.
118) Explain briefly the regulatory influences on pricing.
119) What factors affect the rate of new-product development in countries?
120) Discuss the role of technology in new-product development, including the concept of
“creative destruction.”
121) Discuss the notion of cross-functional teams and their role in cross-functional integration.
What are the attributes that make a product development team successful?