90) Drober Consulting is a large software service provider. The company has the largest market
share in the industry. In order to restrain the smaller competitors in the market, the company sells
some of its products at very low prices. This is an example of ________ pricing.
A) penetration
B) multipoint
C) predatory
D) experience curve
91) Dumping occurs whenever a firm sells a product
A) for a price that is less than the cost of producing it.
B) without paying the necessary regulatory charges.
C) for a price that is higher than the market rate.
D) by including a premium for the R&D activities of the firm.
92) Many firms pursuing ________ pricing strategy on an international scale will price low
worldwide in attempting to build global sales volume as rapidly as possible, even if this means
taking large losses initially.
A) a multipoint
B) an experience curve
C) a predatory
D) a competitive
93) A country can bring antidumping actions against an importer under
A) UNESCO.
B) the World Bank.
C) the FEC.
D) GATT.
94) ________ occurs whenever a firm sells a product for a price that is less than the cost of
producing it.
A) Resale
B) Plunging
C) Bootlegging
D) Dumping
95) Which of the following is one of the four elements that constitute a firm’s marketing mix?
A) inventory accounting
B) product reengineering
C) reverse engineering
D) distribution strategy
96) The ________ industry is often thought of as one in which global standardization of the
marketing mix is the norm.
A) financial services
B) IT
C) telecommunication
D) manufacturing
97) If a marketer asks, “Is the demand for the product among customers in the international market
segments targeted similar to domestic demands?” then what element of the marketing mix is being
addressed?
A) product strategy
B) pricing strategy
C) distribution strategy
D) communication strategy
98) ________ involves issues such as (1) translation of questionnaires and reports into appropriate
foreign languages and (2) accounting for cultural and environmental differences in data collection.
A) Product research
B) Communication strategy
C) International market research
D) Product strategy
99) ________ is an international market research company based in London that works with more
than half of the Fortune 500 companies.
A) Ipsos
B) Nielsen
C) NPD Group
D) Kantar
100) This step in international market research often relates to the cost of collecting primary data
that can address the research problem and objectives directly versus using available secondary
data.
A) assessing the costs and benefits of the research
B) collecting the data
C) defining the research objectives
D) determining the data sources
101) Other things being equal, the rate of new-product development seems to be greater in
countries where
A) less money is spent on basic and applied R&D.
B) consumers are affluent.
C) underlying demand is weak.
D) competition is mild.
102) Tight cross-functional integration between R&D, production, and marketing can help a
company to ensure that which of the following takes place?
A) Time to market is maximized.
B) Development costs are not a consideration in developing the best product.
C) New products are designed for ease of manufacture.
D) Product development projects are driven by internal needs.
103) Which of the following is an advantage of establishing cross–functional product development
teams?
A) It reduces the need for collaboration within the development team.
B) It helps firms reduce the status differences between employees.
C) It facilitates integration between different functions in a firm.
D) It is one way to achieve cross-functional integration.
104) The increasing pace of ________ has resulted in a dramatic shortening of product life cycles.
A) manufacturing
B) distribution
C) market research
D) technological change
105) New-product development
A) rarely results in high returns.
B) has a high failure rate.
C) always earns enormous returns.
D) has a low failure rate.