30) What is true of reactive firms?
A) Reactive firms consider a variety of markets for selling their products and services.
B) They consider exporting only after their domestic market is saturated.
C) They systematically scan foreign markets for profitable export opportunities.
D) They create excess productive capacity and actively hunt for opportunities in foreign markets.
31) What is a reason that firms take a reactive approach to exporting rather than a proactive
approach?
A) Most firms are familiar with the foreign market opportunities and therefore do not need to
utilize proactive approaches.
B) They are intimidated by the complexities and mechanics of exporting to countries where
business practices, language, culture, legal systems, and currency are very different from the home
market.
C) Most firms already know where the market potential and opportunities are and they do not need
to be proactive.
D) They are not intimidated by the complexities and mechanics of exporting to foreign countries
and can, therefore, use the same reactive approaches that work in their home market.