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100) Explain the idea of a turnkey project. Why should a firm use this arrangement to expand
internationally? In what industries are turnkey arrangements most common?
101) Why should a firm be cautious about entering a licensing agreement?
102) Compare and contrast licensing agreements and franchising agreements.
103) What is a joint venture? What type of joint venture is most common? Provide an example of
a joint venture.
104) Imagine that you are meeting with your superiors to discuss entering a foreign market. Your
boss has asked you to analyze a joint venture prospect. Why might you tell your boss that the joint
venture is not a good idea?
105) What are the two methods of entering foreign marketing using a wholly owned subsidiary?
106) Consider why a firm should enter a market via a wholly owned subsidiary. What are the
advantages and disadvantages of this type of strategy?
107) Discuss the three advantages of acquiring an enterprise in a target market.
108) Discuss the advantages of establishing a greenfield venture in a foreign country.
109) Discuss the three primary characteristics of a good ally.
110) How can a firm increase the probability of selecting a good partner?
111) Explain the term relational capital and the importance this concept plays in managing an
effective business alliance.
