312) The five roles of individual family members in the consumer purchase decision process are
A) associative group, aspiration group, opinion leader, decision maker, and user.
B) sustainer, experiential, belonger, emulator, and achiever.
C) opinion leader, influencer, decision maker, purchaser, and user.
D) information gatherer, influencer, decision maker, purchaser, and user.
E) need driven, inner directed, outer directed, opinion leader, and decision maker.
313) Josh told his father that the family needed a new computer, so his dad asked him to look
into the latest products and their prices. Josh’s mom asked that the new computer have an
ergonomic keyboard because she has wrist problems. His sister Ann wanted the computer to
have a lot of memory to edit videos. With this information, Josh’s dad chose and ordered a Dell.
Which best describes the roles each family member played in making this decision?
A) Josh’s mother and Ann acted as information gatherers, users, and decision makers.
B) Josh took on all the roles except that of purchaser.
C) Josh’s father took on all of the roles.
D) Ann acted as a user and an influencer.
E) Josh’s mother acted as an information gatherer, a user, an influencer, and a gatekeeper.
314) The Martinez family is considering a vacation. Dad wants to stay home this year and use
the money for home repairs. His mom who lives with them wants to visit relatives in New York.
Dad asks his mother to determine the cost of a trip to New York and if they could stay with
relatives while there. Mom and their daughter want to go to a beach. Which of the following
sentences best describes the roles each family member played in making this decision?
A) There is no family member serving as an information gatherer.
B) The mother and the grandmother only played the role of influencer.
C) The females in the family only play two roles—users and influencers.
D) Since the father will make the final vacation decision, he has taken on all of the roles.
E) The grandmother plays the roles of user, influencer, and information gatherer.
315) When strolling through the grocery store, a toddler tells her mother, “Yuck, I don’t like
peas.” Her mother puts down the peas and chooses green beans instead. The role of the toddler in
this purchase was that of
A) information gatherer.
B) influencer.
C) purchaser.
D) decision maker.
E) user.
316) In 31 percent of households, ________ are the primary grocery shoppers, though they may
not be the grocery decision makers.
A) teenagers
B) extended family members
C) paid help
D) children of any age
E) men
317) Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an
amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought
Ari a top-of-the-line professional cooktop and oven. Ari’s primary role in this process was that of
A) information gatherer.
B) influencer.
C) purchaser.
D) decision maker.
E) user.
318) ________ may be defined as the relatively permanent, homogeneous divisions in a society
into which people sharing similar values, interests, and behavior can be grouped.
A) Mobility
B) Stratification
C) Culture
D) Social class
E) Values
319) The set of values, ideas, and attitudes that are learned and shared among the members of a
group is referred to as
A) national character.
B) culture.
C) social class.
D) code of ethics.
E) ethnic ideology.
320) Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are
referred to as
A) reference groups.
B) families.
C) social classes.
D) subcultures.
E) normative groups.
321) Subcultures refer to
A) subgroups within the larger national culture, whose values and beliefs are diametrically
opposed to foreign cultures.
B) groups within organizations whose values and beliefs influence the corporate culture.
C) subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
D) stakeholder groups outside an organization whose values and beliefs are contrary to the
corporate culture.
E) the designation given to people between the ages of 13 and 24 whose values and beliefs are
not yet fully formed but are still influenced both by their families and society.
322) Both in terms of population and spending power, which of the following is the largest
racial/ethnic subculture in the United States?
A) Asian Americans
B) Hispanics
C) Caucasians
D) African Americans
E) Native Americans
323) Which of the following statements about Hispanic buying patterns is most accurate?
A) Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C) Hispanics are hesitant about using advertising as an information source.
D) Convenience is an essential product attribute for Hispanic homemakers with respect to food
preparation or consumption.
E) Uniquely Hispanic buying patterns have virtually disappeared over the past 10 years due to
increased assimilation.
324) Which of the following is a reason that marketing to Hispanics has proven to be a
challenge?
A) Hispanics don’t consider advertising a credible source of product information.
B) Hispanic communities are spread across the entire country and therefore are difficult to target.
C) The Hispanic subculture is diverse.
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their
product preferences.
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.
325) Among the three major racial/ethnic subcultures in the United States, African Americans
rank as ________ in terms of spending power.
A) the largest
B) the second largest
C) the third largest
D) about equal with Hispanics
E) about equal with Asian Americans
326) Which of the following statements about African American buying patterns is most
accurate?
A) African Americans spend more on clothing products for women and girls than Caucasians.
B) African Americans spend half as much on health and beauty products as Caucasians.
C) African Americans are not price-conscious but are strongly motivated by quality and choice.
D) African Americans are much less likely to tell their friends about products and services they
like than the general public as a whole.
E) When socioeconomic status differences between African Americans and Caucasians are
removed, there are more similarities than points of difference.
327) Which of the following statements about African American buying patterns is most
accurate?
A) There have been no observed differences in the consumption patterns of African Americans
and Caucasians.
B) African American men spend more on health and beauty products than Caucasian men do.
C) The typical African American family is five years older than the typical Caucasian family.
D) African American purchase behavior is still affected by the historical deprivation in
employment and educational opportunities in the United States.
E) African Americans are not price-conscious.
328) Which of the following statements about Asian American buying patterns is most accurate?
A) There is no real diversity among Asian American subcultures.
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical
American consumer.
C) Because McDonald’s finds it inefficient to reach out to a large variety of nationalities, it does
not actively market to Asian Americans.
D) The Asian American subculture is the most entrepreneurial in the United States.
E) Consumer research on Asian Americans suggests individuals and families divide into three
groups: assimilated, transitional, and recent immigrants.
329) Which of the following statements about Asian American buying patterns is most accurate?
A) Assimilated Asian Americans have very different buying patterns from a typical U.S.
consumer.
B) The diversity of the Asian subculture is so great that generalizations about buying patterns of
this group are difficult to make.
C) The Asian American subculture is growing very slowly in the United States.
D) Asian Americans are the least educated racial/ethnic subculture in the United States.
E) Assimilated Asian Americans are unlikely to hold professional or managerial positions in the
United States.
330) Anheuser-Busch’s agricultural products division sells eight varieties of California-grown
rice, each with a different Asian label to cover a range of nationalities and tastes. Anheuser-
Busch is recognizing the diversity of the Asian American ________ in the United States.
A) agricultural trends
B) influence
C) entrepreneurialism
D) subculture
E) assimilation
331) Asian Americans who are conversant in English, highly educated, hold professional and
managerial positions, and exhibit buying patterns very much like typical American consumers
are referred to as ________ Asian Americans.
A) socialized
B) diaspora
C) nonassimilated
D) reassimilated
E) assimilated
332) An Asian American family whose relatives immigrated to the U.S. four generations ago has
three children. The oldest son, George, is in medical school. Susan, at the age of 21, is a concert
pianist. Brent is a second-year business student. This family is likely to exhibit which of the
following Asian American buying patterns?
A) nonassimilated, yet celebrating their culture by purchasing authentic Asian goods
B) assimilated, exhibiting buying patterns very much like other typical American consumers
C) assimilated, yet celebrating their culture by seeking traditionally Asian occupations
D) nonassimilated, due to inherent differences in Asian subcultures that transcend generations
E) nonassimilated, exhibiting buying patterns very much like other typical American consumers
333) A major shift in the needs of consumers using Coppertone products for their skin has been
from ________ to ________.
A) moisturizing; anti-aging
B) sealing; exfoliating
C) healing; maintenance
D) tanning; protection
E) simplicity; convenience