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40) The generation of children born between 1946 and 1964 is referred to as
A) the grey generation.
B) millennials.
C) Generation Y.
D) baby boomers.
E) Generation X.
41) Baby boomers can be defined as the generation born
A) between 1918 and 1945.
B) between 1946 and 1964.
C) between 1965 and 1976.
D) between 1977 and 1994.
E) since 1995.
42) Which of the following currently affects baby boomers, and thus those that market to them,
in a significant way?
A) They are beginning to have children.
B) They are getting their high school and college educations.
C) They are currently retiring or nearing retirement age.
D) They are just being born.
E) They are beginning their primary school educations.
43) Prudential, a financial planning firm, offers retirement plans and wealth management advice.
These products are most likely targeted toward which generational cohort?
A) Generation X
B) baby busters
C) Generation Y
D) the greatest generation
E) baby boomers
44) Olay, a personal care product firm, offers anti-aging and restoration products like its Total
Effects cleansing cloths that are best targeted toward
A) echo-boomers.
B) Generation Z.
C) Generation Y.
D) baby boomers.
E) baby busters.
45) In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities
advises readers that "The company has helped you enjoy your time with the kids and it can now
help you enjoy your time without them." The ad is most likely targeted toward which
generational cohort?
A) echo-boomers
B) Generation Xers
C) Generation Yers
D) baby boomers
E) baby busters
46) Generation X is defined as the generation of children born
A) between 1946 and 1964.
B) between WWI and WWII.
C) between 1965 and 1976.
D) between 1977 and 1994.
E) since the millennium.
47) The 50 million people born between 1965 and 1976, a period also known as the baby bust,
are referred to as
A) Generation X.
B) millennials.
C) Generation Y.
D) Generation Z.
E) baby boomers.
48) The generational cohort known as ________ was born during the baby bust era when the
number of children born each year was declining.
A) Generation Z
B) Generation Y
C) millennials
D) Generation X
E) baby boomers
49) The generational cohort described as self-reliant, supportive of racial and ethnic diversity,
better educated than previous generations, but having less net worth is
A) Generation Z.
B) Generation Y.
C) millennials.
D) Generation X.
E) baby boomers.
50) Generation X consumers are
A) likely to rely on others.
B) authoritative decision makers.
C) very prone to extravagance.
D) generally supportive of racial and ethnic diversity.
E) poorly educated.
51) Generation X
A) is the least healthy generation since the 1940s.
B) accounts for the smallest percentage of consumer spending among the cohorts.
C) is the largest segment of business travelers.
D) is notable for its interest in distinctive, memorable, and personal experiences.
E) is a label often used synonymously with the term "millennials."
52) In terms of business travel, for which generational cohort are ads regarding in-flight Wi-Fi
and on-demand entertainment most likely trying to reach?
A) Generation X
B) baby boomers
C) Generation Z
D) baby busters
E) Generation Y
53) Americans born between 1977 and 1994 are referred to as
A) Generation X.
B) baby boomers.
C) Generation Y.
D) baby busters.
E) Generation Z.
54) Generation Y is defined as the generation of children born
A) between World War I and World War II.
B) between 1946 and 1964.
C) between 1965 and 1976.
D) between 1977 and 1994.
E) since the millennium.
55) Generation Y is sometimes referred to as
A) echo-boomers.
B) baby boomers.
C) baby busters.
D) the revolution generation.
E) Generation 25.
56) The post-millennial generation that includes consumers born between 1995 and 2010 is
known as
A) echo busters.
B) baby busters.
C) the lost generation.
D) the greatest generation.
E) Generation Z.
57) Members of Generation Z are most likely to influence
A) furniture design.
B) health care and insurance.
C) retirement plans.
D) e-textbooks.
E) automobile design.
58) ________ expect brands and companies to embrace social change, corporate social
responsibility, and environmental stewardship, as well as profits.
A) Members of Generation X
B) Baby boomers
C) Members of Generation Z
D) Baby busters
E) Millennials
59) One way millennials hope to achieve their goal of making the world a better place is through
A) working at "green" jobs.
B) political activism.
C) intergenerational dialogue.
D) fiscal conservatism.
E) educational reform.
60) For millennials, "positive business" involvement means
A) engaging in free market economics with fair but limited regulations to manage exchange
relationships.
B) being part of a movement that balances the interests of shareholders, employees, and society.
C) exploiting a nation's natural resources for the betterment of its society.
D) seeking advanced jobs in agriculture that emphasize economies of scale in farming and
ranching.
E) executing an aggressive strategy regarding oil and natural gas exploration to make the United
States energy independent.
61) All of the following statements are true except which?
A) LEED stands for Leadership in Energy and Environmental Design.
B) Today's college graduates now seek green jobs that involve some aspect of social
responsibility.
C) Colleges of business have yet to establish sustainability course electives or environmental
clubs.
D) Many students want to be involved with organizations such as Net Impact to use business to
improve the world.
E) Millennials want to make a difference by making the world a better place.
62) Today, married households comprise ________ of the U.S. population.
A) 10 percent
B) 20 percent
C) 48 percent
D) 64 percent
E) 75 percent
63) Which of the following statements about the American household is most accurate?
A) The structure of the American household has not changed significantly since 1960.
B) With a drop in the divorce rate, almost 58 percent of households today are married couples
with children.
C) The number of households with working fathers and "stay-at-home" moms has recently begun
to increase again and makes up almost 25 percent of all American households.
D) One of the fastest-growing types of households are those with an adult child who has moved
back home with his or her parents.
E) The percentage of married couples has increased from 50 percent in 1960 to 75 percent today.
64) A family formed by merging two previously separated units into a single household is
referred to as a
A) cohort.
B) blended family.
C) merged household.
D) reconstituted family.
E) multigenerational household.
65) A blended family is
A) the result of the decline in divorce in recent years.
B) a household with unmarried partners.
C) a typical outcome of increased cohabitation.
D) a family formed by merging two previously separated units into a single household.
E) households formed with unrelated individuals.
66) Increased longevity and increased economic independence may be causes of which trend
pertaining to American households?
A) low levels of remarriage among divorcees
B) fewer households with unmarried partners
C) an increase in the number of children per household
D) the growth of gray divorce
E) a decrease in blended families
67) A major regional shift in the U.S. population toward the ________ states is under way.
A) eastern
B) west coast
C) northern
D) midwestern
E) southern and western
68) Which of the following states experienced a decline in population as reported in the most
recent Census Bureau estimate?
A) Utah
B) Florida
C) Nevada
D) Idaho
E) Illinois
69) Today, 7 of the top 10 most populous cities in the United States are located
A) along the east coast.
B) near the Canadian border.
C) along the west coast.
D) in states that border Mexico.
E) within the central "fly over" region of the United States.
70) Remote suburbs are called
A) exurbs.
B) ruralia.
C) outstate residential.
D) subdivisions.
E) minor statistical areas.
71) Exurbs are
A) statistical areas of at least 50,000 or more people.
B) remote suburbs.
C) statistical areas of at least 10,000 but less than 50,000 people.
D) statistical areas that contains a population of 2.5 million or more.
E) the combination of metropolitan statistical areas and micropolitan statistical areas.
72) A statistical area of at least one urbanized area of 50,000 or more people and adjacent
territory that has a high degree of social and economic integration is referred to as a
A) micropolitan statistical area.
B) metropolitan statistical area.
C) downtown statistical area.
D) zip code.
E) combined statistical area.
73) A metropolitan statistical area refers to
A) a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000
people and adjacent territory that has a high degree of social and economic integration.
B) a statistical area of 2.5 million people or more.
C) a cluster of exurbs that function as a single unit due to the proximity of their geographic
locations to an urbanized area.
D) a highly urbanized area with a centrally located population of at least 1,000,000 people.
E) a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory
that has a high degree of social and economic integration.
74) A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000
people and adjacent territory that has a high degree of social and economic integration is referred
to as a
A) micropolitan statistical area.
B) metropolitan statistical area.
C) consolidated metropolitan statistical area.
D) megapolitan statistical area.
E) metropolitan division.
75) A micropolitan statistical area refers to
A) a statistical area of 2.5 million people or more.
B) a highly urbanized area with a centrally located population of at least 1,000,000 people.
C) a cluster of exurbs that function as a single unit due to the proximity of their geographic
locations to an urbanized area.
D) a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000
people and adjacent territory that has a high degree of social and economic integration.
E) a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory
that has a high degree of social and economic integration.
76) Approximately one in ________ U.S. residents is African American, Native American or
Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.
A) ten
B) seven
C) five
D) three
E) two
77) Of the following, which racial or ethnic group has the greatest economic impact in the
United States in terms of their buying power?
A) Asian Americans
B) Hispanics
C) African Americans
D) Native American and other native populations
E) Indian immigrants (from India)
78) Combinations of the marketing mix that reflect the unique attitudes, ancestry,
communication preferences, and lifestyles of different races are referred to as ________
marketing programs.
A) panethnic
B) generational
C) cross-cultural
D) multicultural
E) regional
79) Multicultural marketing refers to combinations of the marketing mix that reflect the unique
attitudes, ancestry, communication preferences, and lifestyles of different
A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.
