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276) Multichannel retailers are retailers that
A) sell different products through entirely different channels.
B) sell through different channels under different brand names.
C) utilize strategic and tactical wholesalers.
D) utilize and integrate a combination of traditional store formats and nonstore formats.
E) combine two channels for their offerings: one for products and the other for services.
277) Retailers such as Williams-Sonoma that sell products through retail stores, catalogs, and
online are examples of
A) intertype competitors.
B) multichannel retailers.
C) vertically integrated retailers.
D) scrambled merchandisers.
E) dual distributors.
278) ________ exists if multiple retail channels become complementary throughout the many
touch points with consumers.
A) Multiretail marketing
B) Shopper marketing
C) Omnichannel retailing
D) Retail positioning
E) The wheel of retailing
279) In the context of omnichannel retailing, all of the following are potential consumer touch
points for a retailer except which?
A) picking up the product from the nearest store
B) providing feedback on the retailer's Facebook page
C) placing an order online
D) using displays, coupons, product samples, and other brand communications to influence
shopping behavior
E) using a mobile app to scan a QR code from a catalog
280) The complementary role of different communication and delivery channels is referred to as
A) the cumulative effect.
B) the primary effect.
C) the cross-over effect.
D) the complementary effect.
E) the influence effect.
281) Retailers that integrate and leverage their stores, catalogs, and websites have seen
A) a sizable increase in yearly sales from individual customers.
B) a small increase in yearly sales from aggregate target market segments.
C) no difference in yearly sales from individual customers.
D) a decrease in yearly sales from individual customers.
E) a large decrease in yearly sales from individual customers.
282) Data analytics benefits retailers by
A) accurately predicting changes in the external environment.
B) allowing merchants to provide personalized, real-time messaging and promotions.
C) eliminating the need for wholesaling and the associated markups that raise prices.
D) shortening the retail life cycle.
E) improving sales per square foot or same-store sales growth by providing access to alternate
channels.
283) ________ can benefit retailers by helping them to predict shopping behavior, provide
personalized, real-time messaging and promotions, and track customer needs.
A) Data analytics
B) Brokers
C) Telemarketing
D) Multichannel retailing
E) Shopper marketing
284) Independently owned firms that take title to the merchandise they handle are referred to as
A) brokers.
B) agencies.
C) virtual retailers.
D) merchant wholesalers.
E) merchant retailers.
285) Merchant wholesalers are independently owned firms that ________ the merchandise they
handle.
A) take title to
B) broker
C) act as agents for
D) break bulk and repackage
E) do not deliver
286) Which of the following is a type of full-service merchant wholesaler?
A) cash and carry wholesaler
B) rack jobbers
C) truck jobbers
D) specialty merchandise wholesaler
E) drop shippers
287) Wholesalers that carry a broad assortment of merchandise and perform all channel
functions are referred to as a
A) limited-line wholesaler.
B) drop shipper.
C) rack jobber.
D) specialty merchandise wholesaler.
E) general merchandise wholesaler.
288) General merchandise wholesalers
A) carry a broad assortment of merchandise and perform all channel functions.
B) own the merchandise they sell but do not physically handle, stock, or deliver it.
C) have a small warehouse from which they stock their trucks for distribution to retailers.
D) work for several producers, carry noncompetitive, complementary merchandise in an
exclusive territory, and use over-the-road transportation for all product deliveries.
E) deal exclusively with small low-cost consumer products that are distributed to a select number
of large retail chains.
289) The wholesalers most prevalent in the hardware, drug, and clothing industries are
A) specialty wholesalers.
B) full-line wholesalers.
C) cash and carry wholesalers.
D) limited-line wholesalers.
E) universal wholesalers.
290) A wholesaler that carries a narrow range of products and performs all channel functions is
referred to as a
A) general merchandise wholesaler.
B) truck jobber.
C) specialty merchandise wholesaler.
D) rack jobber.
E) drop shipper.
291) Specialty merchandise wholesalers
A) carry a broad assortment of merchandise and perform all channel functions.
B) own the merchandise they sell but do not physically handle, stock, or deliver it.
C) offer a relatively narrow range of products but have an extensive assortment within the
product lines carried.
D) work for several producers, carry noncompetitive, complementary merchandise in an
exclusive territory, and use over-the-road transportation for all product deliveries.
E) deal exclusively with small low-cost consumer goods that are distributed to a select number of
large retail chains.
292) Which type of wholesaler offers a relatively narrow range of products but has an extensive
assortment within the product lines carried?
A) general merchandise wholesaler
B) limited-service wholesaler
C) cash and carry wholesaler
D) specialty merchandise wholesaler
E) drop shipper
293) The wholesalers that perform all channel functions and are found in the health foods,
automotive parts, and seafood industries would be
A) specialty wholesalers.
B) full-line wholesalers.
C) limited wholesalers.
D) universal wholesalers.
E) cash and carry wholesalers.
294) Which of the following is a type of full-service merchant wholesaler?
A) cash and carry wholesaler
B) rack jobbers
C) truck jobbers
D) specialty merchandise wholesaler
E) drop shippers
295) The four major types of limited-service merchant wholesalers are drop shippers, rack
jobbers, truck jobbers, and
A) machine vendors.
B) credit line wholesalers.
C) transport vendors.
D) cash and carry wholesalers.
E) container transport vendors.
296) Rack jobbers are wholesalers that
A) furnish the shelves that display merchandise in retail stores, perform all channel functions,
and sell on consignment to retailers.
B) own the merchandise they sell and have retailers store it in their warehouses.
C) own the merchandise they sell but do not physically handle, stock, or deliver it.
D) have a small warehouse from which they stock their trucks for distribution to retailers.
E) work for several producers and carry noncompetitive, complementary merchandise in an
exclusive territory.
297) A limited-service wholesaler that furnishes shelves that display merchandise in stores,
performs all channel functions, and sells on consignment to retailers is referred to as a
A) stack loader.
B) rack jobber.
C) drop shipper.
D) desk jobber.
E) truck jobber.
298) Selling on consignment to retailers, which means they retain the title to the products
displayed and bill retailers only for the merchandise sold, is characteristic of which limited-
service wholesaler?
A) truck jobbers
B) transport vendors
C) rack jobbers
D) cash and carry wholesalers
E) drop shippers
299) A limited-service wholesaler that performs all channel functions and sells on consignment
to retailers, which means it retains the title to the products displayed and bills retailers only for
the merchandise sold, is a
A) truck jobber.
B) transport vendor.
C) rack jobber.
D) cash and carry wholesaler.
E) drop shipper.
300) Which type of wholesaler traditionally sells hosiery, toys, and health and beauty items?
A) cash and carry wholesalers
B) truck jobbers
C) general merchandise wholesalers
D) rack jobbers
E) drop shippers
301) A store chain is looking for a wholesaler to furnish its health and beauty display shelves,
perform all channel functions, and sell to it on consignment. Which of the following would be
the wisest wholesaler choice for its requirements?
A) a rack jobber
B) a truck jobber
C) a cash and carry wholesaler
D) a desk jobber
E) a drop shipper
302) Cash and carry wholesalers
A) furnish the racks or shelves that display merchandise in retail stores, perform all channel
functions, and sell on consignment to retailers.
B) take title to merchandise but sell only to buyers that call on them, pay cash for merchandise,
and furnish their own transportation for merchandise.
C) own the merchandise they sell but do not physically handle, stock, or deliver it.
D) have a small warehouse from which they stock their trucks for distribution to retailers.
E) work for several producers and carry noncompetitive, complementary merchandise in an
exclusive territory.
303) Wholesalers that take title to merchandise but sell only to buyers that call on them, pay for
and move/take away the merchandise themselves are referred to as
A) rack jobbers.
B) truck jobbers.
C) transport vendors.
D) cash and carry wholesalers.
E) drop shippers.
304) Cash and carry wholesalers
A) handle bulky items such as lumber, bricks, and telephone poles.
B) handle perishable items such as flowers, baked goods, and deli meats.
C) handle office supplies, electrical supplies, hardware products, and groceries.
D) are a kind of full-service wholesaler.
E) lease vending machines to merchants and refill them as needed on a cash only basis.
305) Drop shippers
A) own the merchandise they sell but do not physically handle, stock, or deliver it.
B) perform all channel functions and sell on consignment to retailers.
C) take title to merchandise but sell only to buyers that call on them, pay cash for merchandise,
and furnish their own transportation for merchandise.
D) have a small warehouse from which they stock their trucks for distribution to retailers.
E) work for several producers and carry noncompetitive, complementary merchandise in an
exclusive territory.
306) Another name for a drop shipper is a
A) drop runner.
B) desk jobber.
C) transport vendor.
D) container transport vendor.
E) stock jobber.
307) Wholesalers that own the merchandise they sell but do not physically handle, stock, or
deliver it are referred to as
A) cash and carry wholesalers.
B) rack jobbers.
C) truck jobbers.
D) manufacturer's representatives.
E) drop shippers.
308) Wholesalers that simply solicit orders from retailers and other wholesalers and have the
merchandise shipped directly from a producer to a buyer are referred to as
A) cash and carry wholesalers.
B) rack jobbers.
C) drop shippers.
D) truck jobbers.
E) manufacturer's representatives.
309) Coal, lumber, and chemicals, which are sold in extremely large quantities, are traditionally
sold by which type of wholesaler?
A) cash and carry wholesalers
B) rack jobbers
C) truck jobbers
D) general merchandise wholesalers
E) drop shippers
310) Which of the following firms has made the wisest wholesaler choice for its product?
A) Sam's Coal Country uses a drop shipper for its coal.
B) Amy's Amazing Appetizers uses a rack jobber for its frozen apricot aperitifs.
C) Hannah's Hardware uses a rack jobber for its hinges.
D) Shayna's Superior Supplies uses a desk jobber for its staplers.
E) Nova's Novelties uses a truck jobber for its never-needs-a-battery night lights.
311) Truck jobbers are wholesalers that
A) furnish the racks or shelves that display merchandise in retail stores, perform all channel
functions, and sell on consignment to retailers.
B) store all the merchandise they sell in their trucks.
C) own the merchandise they sell but do not physically handle, stock, or deliver it.
D) have a small warehouse from which they stock their trucks for distribution to retailers.
E) work for several producers, carry noncompetitive, complementary merchandise in an
exclusive territory, and use over-the-road transportation for all product deliveries.
312) Wholesalers that have a small warehouse from which they stock their trucks for distribution
to retailers are referred to as
A) cash and carry wholesalers.
B) truck jobbers.
C) rack jobbers.
D) drop shippers.
E) manufacturer's representatives.
313) Wholesalers that handle a limited assortment of fast-moving or perishable items that are
sold for cash directly from trucks in their original packages are referred to as
A) rack jobbers.
B) drop shippers.
C) truck jobbers.
D) cash and carry wholesalers.
E) manufacturer's representatives.
314) Bakery items, dairy products, and meat that are sold for cash in their original packages are
traditionally sold by which type of wholesaler?
A) rack jobbers
B) drop shippers
C) cash and carry wholesalers
D) truck jobbers
E) general merchandise wholesalers
315) A ________ most likely would use truck jobbers to distribute its products.
A) clothing manufacturer
B) manufacturer of electric generators
C) leather goods importer
D) pharmaceutical company
E) meat processing plant
