199) The major difference between an off-price retailer and a discount store is that off-price
retailers purchase merchandise from manufacturers ________ and discount stores buy from
wholesalers
A) that are trying to offload returned or slightly irregular inventory; selling new but inexpensive
merchandise.
B) at below wholesale prices; and charge a high initial price with the full intent of taking
markdowns later.
C) at below wholesale prices; at full price but take less of a markup.
D) at various price points; at the lowest price points possible.
E) that are part of a retailing cooperative; that are part of a wholesaling cooperative.
200) Merchants such as Burlington Coat Factory sell brand-name merchandise at lower than
regular prices. This means that it is using a(n)
A) off-price retailing strategy.
B) markdown pricing strategy.
C) everyday fair pricing strategy.
D) everyday low pricing strategy.
E) maintained markdown pricing strategy.
201) T.J. Maxx, where prices are low but selection is unpredictable, uses a(n) ________ pricing
practice.
A) markdown
B) maintained markup
C) gross margin
D) manufactured suggested retail
E) off-price retail
202) Three common forms of off-price retailers are
A) warehouse clubs, factory outlet stores, and hypermarkets.
B) warehouse clubs, factory outlets, and single-price or extreme-value retailer.
C) factory outlets, single-price retailers, online auction services.
D) factory outlets, supercenters, hypermarkets.
E) extreme value retailers, buying clubs, online auction services.
203) An off-price retailer that requires customers to purchase an annual membership card for the
privilege of shopping at the store is referred to as a(n)
A) outlet store.
B) single-price retailer.
C) hypermarket.
D) warehouse club.
E) supercenter.
204) A(n) ________ carries 3,700 to 8,000 items and usually stocks just one brand of appliance
or food product.
A) warehouse club
B) single-price retailer
C) extreme value retailer
D) hypermarket
E) supercenter
205) Sam’s Club and Costco are examples of
A) supercenters.
B) hypermarkets.
C) warehouse clubs.
D) single-price retailers.
E) outlet stores.
206) All of the following are characteristics of warehouse clubs except which?
A) Customers are attracted by the ultra-low prices and surprise deals on selected merchandise.
B) The stores are used to clear excess merchandise.
C) Customers must pay an annual membership fee.
D) The stores carry 3,700 to 8,000 items.
E) The stores are rather stark outlets with no elaborate displays.
207) One variation of off-price retailing is
A) discount wholesalers.
B) outlet stores.
C) discount retailers.
D) supercenters.
E) hypermarkets.
208) Nordstrom Rack and the Gap Factory Store allow retailers to sell excess merchandise and
still maintain an image of offering merchandise at full price in their primary stores. These are
referred to as
A) extreme value retailers.
B) warehouse clubs.
C) discount houses.
D) outlet stores.
E) community shopping centers.
209) Which of the following statements about outlet stores is false?
A) Outlets allow retailers to maintain an image of offering merchandise at full price in their
primary store.
B) The growth of “bargain shopping” has increased demand for this type of off-price retailing.
C) Increasingly, retailers are offering merchandise made expressly for the outlet division.
D) Manufacturers use outlet stores to clear excess merchandise.
E) Outlet stores attract customers who want a “corner store” environment.
210) Another name for an extreme-value retailer is
A) specialty outlet.
B) single-price retailer.
C) hypermarket.
D) outlet store.
E) warehouse club.
211) Off-price stores that attract customers who want value and appeal to customers who like a
“corner store” environment rather than a large supercenter experience are referred to as
A) extreme-value retailers.
B) hypermarkets.
C) warehouse clubs.
D) outlet stores.
E) everyday value retailers.
212) Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?
A) warehouse club
B) hypermarket
C) outlet store
D) everyday value retailer
E) extreme-value retailer
213) Most stores today are near several others in one of five settings that include all of the
following except which?
A) the regional shopping center
B) the strip mall
C) the old-town district
D) the community shopping center
E) the power center
214) Most stores today are near several others in one of five settings: the central business district,
the community shopping center, the regional shopping center, the strip mall, or the
A) suburban downtown.
B) power center.
C) exurb value center.
D) rural micromall.
E) urban megacenter.
215) A central business district refers to
A) a suburban mall that contains up to 100 stores and draws customer from 5 to 10 miles away.
B) the oldest retailing setting, located in a community’s downtown area.
C) a retail location that typically has one primary store and about 20 to 40 smaller outlets, and
serves a population base of about 100,000.
D) a cluster of stores that serves people who are within a 5- to 10-minute drive and serves a
population base of under 30,000.
E) a collection of large stores over 100,000 square feet that offers a mix of about 40 percent food
products and 60 percent general merchandise items.
216) The oldest retail setting, located in the community’s downtown area, is referred to as
A) the central business district.
B) main street.
C) the community square.
D) the economic center.
E) the historic commerce district.
217) Consumers often view central business district shopping as less convenient because of the
lack of parking, higher crime rates, and
A) outdated stores.
B) a lack of ambience.
C) fewer quality restaurants
D) few public restrooms
E) exposure to the weather
218) A regional shopping center refers to a
A) retail cluster in a downtown area.
B) retail location that typically has one primary store and about 20 to 40 smaller outlets, and
serves a population base of about 100,000.
C) cluster of stores that serves people who are within a 5- to 10-minute drive and serves a
population base of under 30,000.
D) group of 50 to 150 stores that typically attracts customers who live or work within a 5- to 10-
mile range, often containing two or three anchor stores.
E) retail cluster of stores in uptown areas.
219) A group of 50 to 150 stores that typically attract customers who live or work within a 5- to
10-mile range, often containing two or three anchor stores, is referred to as a(n)
A) power center.
B) regional shopping center.
C) strip mall.
D) central business district.
E) urban megacenter.
220) Large shopping areas often contain two or three ________ stores, which are well-known
national or regional stores such as Nordstrom, Saks Fifth Avenue, and Bloomingdale’s.
A) power
B) mega
C) anchor
D) value
E) Outlet
221) Which of the following stores are most likely to be anchor stores at a regional shopping
center?
A) Old Navy, Abercrombie & Fitch, and Sephora
B) Hickory Farms, a locally owned jewelry store, and McDonald’s
C) an antique store, Dollar General, and a bakery
D) Dick’s Sporting Goods, Macy’s, and JCPenney
E) a Hallmark shop, a sporting goods consignment store, and a Barnes & Noble bookstore
222) The West Edmonton Mall in Alberta, Canada, is a conglomerate of more than 800 stores,
the world’s largest indoor amusement park, more than 100 restaurants, a movie complex, and two
hotels. This retail complex is the largest example of a(n)
A) regional shopping center.
B) urban microcenter.
C) megaplex.
D) hypermarket.
E) supercenter.
223) A retail location that typically has one primary store (usually a department store branch)
with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-
minute drive is referred to as a(n)
A) power center.
B) regional shopping center.
C) community shopping center.
D) central business district.
E) urban megacenter.
224) A community shopping center is a
A) suburban mall containing up to 100 stores that draws customer from a 5- to 10-mile radius.
B) cluster of stores in a downtown area.
C) cluster of stores that serves people who are within a 5- to 10-minute drive.
D) collection of category killers usually located outside a major amusement park or attraction.
E) retail location that typically has one primary store (usually a department store branch) with 20
to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive.
225) A cluster of neighborhood stores, whose composition is typically unplanned and serves
people who are within a 5- to 10-minute drive is referred to as a
A) suburban shopping mall.
B) strip mall.
C) mini-mart.
D) hypermarket.
E) central business district.
226) A strip mall is a
A) suburban mall containing up to 100 stores that draws customer from a 5- to 10-mile radius.
B) cluster of stores in a downtown area.
C) retail location that typically has one primary store (usually a department store branch) with 20
to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive.
D) cluster of neighborhood stores designed to serve people within a 5- to 10-minute drive.
E) collection of category killers usually located outside a major amusement park or attraction.
227) Not every suburban store is located in a shopping mall. Many neighborhoods have clusters
of stores, referred to as a strip mall, to serve people who are within a 5- to 10-minute drive.
Unlike the larger shopping centers, the composition of these stores usually
A) is unplanned.
B) includes national anchor stores.
C) is restricted to privately owned specialty stores.
D) is mainly fast-food restaurants.
E) includes amusement or theme parks, or movie theaters.
228) A huge shopping strip with multiple anchor (or national) stores is referred to as a
A) central business district.
B) regional shopping center.
C) community shopping center.
D) strip mall.
E) power center.
229) Combining the convenient location of a strip mall with the influential draw of national
stores and a grocery store results in shopping areas known as ________ that brings shoppers on a
weekly basis.
A) suburban malls.
B) warehouse malls.
C) power centers.
D) retail malls.
E) cluster malls.
230) Texas-based Whole Foods supermarkets target people who want to eat healthy. The stores
use placards throughout, which tell shoppers about the farmers who grew and harvested the
various products sold. This use of signage to provide consumer information is a part of which
element of the retailing mix?
A) communication
B) pricing
C) merchandise
D) goods and services factor
E) location
231) Loblaws, a Canadian supermarket, features fruits and vegetables piled high on tables that
have umbrellas. The idea behind this arrangement was to give Loblaws “a market feel.” In terms
of the retailing mix, this tactic is related to
A) pricing.
B) goods and services factor.
C) communication.
D) merchandise.
E) location.
232) In the late 1950s, Pierre Martineau described ________ as “the way in which the store is
defined in the shopper’s mind.”
A) size
B) location
C) product mix
D) image
E) anchor store
233) Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be
the ________ of a store’s image.
A) functional qualities
B) sociological qualities
C) psychological attributes
D) lifestyle attributes
E) atmospheric elements
234) Intangibles, such as a sense of belonging, excitement, style, or warmth, are considered to be
________ of a store’s image.
A) functional qualities
B) sociological qualities
C) psychological attributes
D) antecedent attributes
E) personality elements
235) Impressions of the corporation that operates the store, the category or type of store, the
product categories in the store, the brands in each category, merchandise and service quality, and
the marketing activities of the store all contribute to a retail store’s
A) prices.
B) image.
C) emotive appeal.
D) name.
E) measurable attributes.
236) Store layout, colors, lighting, and music are all considered part of a store’s retail
A) sensory management plan.
B) measurable attributes.
C) antecedent attributes.
D) emotive appeal.
E) atmosphere.
237) The music played in the grocery store has a slow tempo to get shoppers to stay longer and
hopefully put more items in their cart. Music is part of the grocery store’s
A) atmosphere.
B) sensory management plan.
C) psychological attributes.
D) personality type.
E) sociological profile.
238) The use of displays, coupons, product samples, and other brand communications to
influence shopping behavior in a store is referred to as
A) functional qualities.
B) level of service.
C) shopper marketing.
D) lifestyle attributes.
E) psychographic elements.