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81) Depth of product line refers to
A) the percentage of goods stored as inventory.
B) the variety of different product items a store carries.
C) variations in price and color on specific items in a store.
D) the assortment of each item carried by a store.
E) the number of different product classes owned by a corporate chain.
82) A large assortment of each item within a product line in a store is referred to as
A) product span.
B) breadth of product line.
C) length of product line.
D) width of product line.
E) depth of product line.
83) Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a
twin birthday, graduation, from my cat to yours, and many other unique occasions. This is an
example of the ________ that the Hallmark retailer carries.
A) depth of product line
B) breadth of product line
C) height of product line
D) length of product line
E) width of product line
84) Nike offers shoes for men, women, and children in many sizes and widths. It offers running,
cross training, walking, golf, and other types of shoes. This is an example of the ________ that
Nike offers to its customers through its own stores or other retailers such as Foot Locker.
A) product items
B) depth of product line
C) breadth of product line
D) versatility of product family
E) variety of product mix
85) The variety of different items a store carries is referred to as the
A) retailing mix.
B) depth of product line.
C) breadth of product line.
D) width of product line.
E) length of product line.
86) Your local Target retailer carries a variety of different items. You can find everything
ranging from socks and DVDs to baby items and groceries. This is an example of the ________
carried by Target.
A) breadth of product line
B) depth of product line
C) variety of brand extension
D) breadth of product class
E) product mix
87) Stores that carry a considerable assortment (depth) of a related line of items are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.
88) Dick's Sporting Goods is most likely classified as which retail variation based on its
considerable assortment (depth) of a related line of items?
A) single-line
B) full-service
C) full-line
D) limited-service
E) limited-line
89) Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is
most likely classified as which retail variation based on the considerable assortment of beauty
and personal care products it carries?
A) single-line
B) full-service
C) full-line
D) limited-service
E) limited-line
90) Stores that carry tremendous depth in one primary line of merchandise are referred to as
A) hypermarkets.
B) intertype outlets.
C) scrambled merchandise stores.
D) limited-line stores.
E) single-line stores.
91) Victoria's Secret, a nationwide chain, carries great depth in women's lingerie—and almost no
other products. Victoria's Secret is an example of a(n)
A) limited-line store.
B) single-line store.
C) intertype outlet.
D) general merchandise store.
E) scrambled merchandise store.
92) Limited- and single-line stores are often referred to as
A) specialty outlets.
B) general merchandise stores.
C) scrambled merchandise stores.
D) intertype outlets.
E) hypermarkets.
93) Mike's Camera is a retailer that carries a full line of professional and amateur cameras,
develops and/or prints all types of film and digital photos, and even sells darkroom equipment.
Mike's Camera is an example of a(n)
A) hypermarket.
B) general merchandise store.
C) scrambled merchandise store.
D) intertype outlet.
E) specialty outlet.
94) A retail outlet that focuses on one type of product at very competitive or discount prices and
often dominates the market is referred to as a
A) general merchandise store.
B) value outlet.
C) hypermarket.
D) category killer.
E) department store.
95) Staples is a specialty discount retailer that focuses on one type of product—office supplies.
Staples is an example of a
A) hypermarket.
B) superstore.
C) category killer.
D) department store.
E) focused merchandise stores.
96) Stores that carry a broad product line, with limited depth, are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.
97) Stores like Dillard's, Macy's, and Neiman Marcus carry a wide range of different types of
products but not an extensive number of items within each type. These retailers are known as
A) limited-line stores.
B) scrambled merchandise stores.
C) hypermarkets.
D) intertype outlets.
E) general merchandise stores.
98) Offering several unrelated product lines in a single store is referred to as
A) intertype competition.
B) multiple distribution.
C) scrambled merchandising.
D) a department store.
E) a specialty outlet.
99) Scrambled merchandising refers to
A) displaying merchandise throughout a store rather than keeping all similar items together in
rows on a shelf or point-of-purchase displays.
B) offering several unrelated product lines in a single store.
C) changing the position in which items are displayed in a store to create customer interest in a
variety of product lines.
D) offering several related product lines in multiple stores.
E) offering several related product lines in a single store.
100) A drugstore that sells pharmaceuticals, beauty aids, camera equipment, nonperishable
groceries, and small hardware items is an example of a retailer using
A) multiple distribution channels.
B) full service.
C) scrambled merchandising.
D) intertype competition.
E) dual channel marketing.
101) A hypermarket is
A) a category killer that specializes in electronics.
B) a form of intertype competition consisting of general merchandise stores.
C) a shopping mall anchored by four or more department stores such as Sears or Nordstrom.
D) a form of limited-service outlets focusing on general merchandise like that offered in
department stores.
E) a form of scrambled merchandising, consisting of large stores offering everything in a single
outlet, eliminating the need to shop at more than one location.
102) Located predominately in Europe, stores called ________ are based on the concept of one-
stop shopping for consumers. Such retail stores, which use scrambled merchandising, typically
span over 200,000 square feet of floor space and offer quality, variety, and low price for food
and groceries and general merchandise.
A) megamarkets
B) hypermarkets
C) one-stop markets
D) euromarkets
E) supercenters
103) Which of the following retailers is one of the largest hypermarkets in the world?
A) Alibaba
B) Kroger
C) Carrefour
D) Kmart
E) Home Depot
104) Which type of store gives shoppers the greatest variety of merchandise?
A) a hypermarket
B) a specialty clothing store
C) a limited-line gift store
D) a clothing outlet
E) a discount store
105) Meijer operates a chain of hypermarkets headquartered in Michigan, which means it
A) engages in no intertype competition.
B) is a disintermediator.
C) uses scrambled merchandising.
D) can also be referred to as a category killer.
E) uses dual distribution.
106) A supercenter is a(n)
A) auto service center that sells and leases cars as well as repairs them.
B) type of specialty outlet.
C) store that combines a typical merchandise store with a full-size grocery store.
D) mall with more than 100 stores and several important anchor stores.
E) store one step larger than a hypermarket.
107) Intertype competition refers to competition between
A) very similar types of retail outlets that results from a single-product/single-line merchandising
policy.
B) retailers when the types of items they sell are virtually indistinguishable from one another.
C) national and generic brands that are sold side by side in a retail outlet.
D) retailers located in separate quadrants of the retail positioning matrix.
E) very dissimilar types of retail outlets that practice scrambled merchandising.
108) ________ describes very dissimilar types of retail outlets that compete with each other as a
result of scrambled merchandising.
A) The wheel of retailing
B) The retail positioning framework
C) Intertype competition
D) The retail competitive cycle
E) The multichannel retail competitive map
109) Fresh-cut flowers that were once only available from florists can now be purchased at
neighborhood supermarkets. This is an example of
A) dysfunctional competition.
B) mixed-line merchandising.
C) multi-product marketing.
D) intertype competition.
E) dual distribution.
110) Many supermarkets have in-store restaurants where a customer can buy prepared meals to
take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are
engaged in ________ competition.
A) intertype
B) institutional
C) intermodal
D) functional
E) selective
111) All of the following are forms of nonstore retailing except which?
A) direct selling
B) television home shopping
C) factory outlets
D) online retailing
E) telemarketing
112) Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling,
and automatic vending, is referred to as
A) limited-line retailing.
B) nonstore retailing.
C) scrambled merchandising.
D) a hypermarket.
E) intertype competition.
113) Which of the following is an example of nonstore retailing?
A) hypermarkets
B) supercenters
C) shopping centers
D) telemarketing
E) general merchandise stores
114) Vending machines are an example of
A) hypermarkets.
B) direct mail.
C) scrambled merchandising.
D) intertype competition.
E) nonstore retailing.
115) Prices in vending machines tend to be higher because
A) machines are placed in low-demand traffic areas.
B) maintenance, operating, and leasing costs are high.
C) only small unit volume items are sold.
D) customary pricing requires certain coin and currency amounts regardless of the normal
retailer markup.
E) few people buy from vending machines.
116) The largest percentage of products sold from vending machines are
A) candy and snacks.
B) personal items.
C) movies and videos.
D) cold beverages.
E) food.
117) Which form of retailing is Best Buy now using in airports to distribute its mobile phone and
computer accessories, digital cameras, flash drives, and other consumer electronics?
A) vending machines
B) salespeople with mobile carts
C) mall-scale traditional retail stores
D) salespeople wearing Best Buy uniforms with products in backpacks
E) freestanding kiosks staffed with knowledgeable sales personnel
118) Vending machines are no longer limited by the need for cash. In Japan, South Korea, and
the Philippines, consumers use mobile phones that transmit payments to vending machines
wirelessly. This is an example of how vending machines can provide which type of utility?
A) time
B) place
C) possession
D) product
E) form
119) Direct-mail and catalog retailing are examples of
A) nonstore retailing.
B) intertype retailing.
C) online retailing.
D) print-media retailing.
E) dual retailing.
120) An IKEA mail order catalog is an example of ________ retailing.
A) intrusive
B) intertype
C) scrambled
D) nonstore
E) hypermarket
