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264) Speed, or ________, is often vital in introducing a new product.
A) perpendicular development
B) time to market
C) red tape cutting
D) fast concepting
E) delivery expediting
265) Parallel development is the simultaneous development of both
A) the product and promotion strategies.
B) production and financing tactics.
C) the product and the production process.
D) production and selling methodologies.
E) R&D and financial analysis.
266) Parallel development, involving the simultaneous development of both the product and the
production process, is the responsibility of
A) cross-functional teams
B) the marketing department
C) research and development engineers
D) product managers
E) top management
267) ________ often speeds up software development by using a "do it, try it, fix it" approach
that encourages continuous improvement even after the initial design.
A) Time to market
B) Parallel development
C) Test marketing
D) Groupthink
E) Fast prototyping
268) GoPro did an environmental scan that uncovered a social trend toward sharing experiences
during which stage of the new product development process?
A) business analysis
B) new-product strategy development
C) screening and evaluation
D) commercialization
E) idea generation
269) GoPro uses all of the following sources to generate new-product ideas except which?
A) consumer shared content
B) team of professional and amateur athletes
C) employees
D) retailers
E) R&D lab IDEO
270) During which stage of the new-product development process does GoPro analyze a new
product's potential lifecycle, including time to break-even and time for potential responses by
competitors?
A) business analysis
B) new-product strategy development
C) screening and evaluation
D) commercialization
E) idea generation
271) During the business analysis stage of the new-product development process, GoPro
considers the likelihood of ________, especially when introducing new, less expensive products
like Hero Session that may hurt existing product sales.
A) protocols
B) failure fees
C) slotting fees
D) cannibalization
E) market testing
272) Briefly define a product. Explain the characteristics that would define a product, good,
service, and an idea. Give an example of each.
273) Explain the difference between consumer products and business products. Why are some
products difficult to categorize as one or the other? Give an example of a business product, a
consumer product, and a product that is difficult to categorize.
274) What are the four types of consumer products? How do they differ?
275) Explain the differences in promotion between convenience, shopping, specialty, and
unsought products.
276) Explain what an unsought product is and give some examples.
277) The movie Manchester by the Sea opened originally in a select number of theaters a week
before opening nationwide. After its theater run, it was shown on pay-per-view channels and
then on premium movie channels. The movie also was made widely available at Redbox, via
Amazon Prime Video, and on DVD/Blu-ray. What type(s) of consumer product is this movie?
Explain your answer.
278) Define derived demand and provide an example not included in the text.
279) What categories of products are classified as business support products? Give an example
of each category.
280) Describe the three ways services can be classified.
281) Characterize the difference between a product line and a product mix. Give an example of
each.
282) Describe the different ways to define a product as new.
283) Compare continuous, dynamically continuous, and discontinuous innovations. Provide the
marketing strategy and an example of each.
284) What are the eight marketing reasons for new-product failures?
285) The Thirsty Dog! beverage is an example of a product that failed in the marketplace.
Identify and describe the reason(s) for this unique item's marketing-related product failure.
286) Identify and describe each stage in the new-product development process in the correct
order.
287) What is idea generation in the new-product development process? From where do forward-
thinking marketers get their ideas?
288) How can a firm use a test market in its new-product development process?
289) Explain why not all products can use test markets.
