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80) Vivienne, a college student with limited financial resources, was considering the purchase of
a new laptop. She visited several office supply and consumer electronics stores, searching for the
lowest price on a reliable new laptop. She devoted a great deal of time and energy to getting the
best value for her money. For Vivienne, a laptop was a(n)
A) specialty product.
B) unsought product.
C) discretionary product.
D) shopping product.
E) convenience product.
81) The demand for a business product that results from the demand for a consumer product is
referred to as
A) sequential demand.
B) selective demand.
C) primary demand.
D) secondary demand.
E) derived demand.
82) Which of the following best illustrates the concept of derived demand?
A) The number of retail stores in a downtown area decreases even though demand for retail
goods increases.
B) An increase in the number of new, single-family homes results from a spike in the gross
national product.
C) A Chinese plastics company increases its output because of its customers' higher toy exports
to the United States.
D) A heat wave results in an increased demand for air conditioners.
E) Honda reducing its car prices causes GM to do the same.
83) Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. Philips
manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is
related to how many flashlights Rayovac sells. This is an example of
A) a tying arrangement.
B) reciprocity.
C) strategic alliance demand.
D) relationship marketing.
E) derived demand.
84) The two main classifications of business products are
A) durable and nondurable products.
B) components and support products.
C) tangible and intangible products.
D) consumer and industrial products.
E) derived and maintenance products.
85) ________ are items that become part of the final business product.
A) Components
B) Accessories
C) Support products
D) Production goods
E) Raw assemblies
86) Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as
A) production goods.
B) components.
C) accessories.
D) support products.
E) raw assemblies.
87) Installations, accessory equipment, supplies, and industrial services used to assist in
producing other products and services are referred to as
A) components.
B) parts.
C) production goods.
D) raw materials.
E) support products.
88) Products such as tools and repair services that are used to assist in producing other products
and services are referred to as
A) components.
B) complementary products.
C) support products.
D) derived products.
E) materials.
89) Which of the following is a type of business product known as a support product?
A) accessory equipment
B) components
C) materials
D) derived products
E) complementary products
90) Among business products, support products include installations such as
A) convenience products.
B) buildings and fixed equipment.
C) tools and office equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
91) Installations are support products that include items such as
A) copy paper, mechanical pencils, and lightbulbs.
B) welding masks and computers.
C) warehouses and automated assembly lines.
D) lumber and engine parts.
E) janitorial and legal services.
92) An extremely large machine for producing sheet metal from steel ingots would be classified
as which kind of business product?
A) installations
B) finished goods
C) supplies
D) industrial services
E) raw materials
93) Accessory equipment are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
94) Among business products, support products that include tools and office equipment are
referred to as
A) installations.
B) supplies.
C) raw materials.
D) accessory equipment.
E) components.
95) Among business products, which of the following would most likely be considered accessory
equipment?
A) copper wiring
B) a factory
C) a cleaning service
D) pneumatic nail gun
E) ink-jet printer cartridges
96) Among business products, copiers would be best considered which type of support product?
A) installations
B) accessory equipment
C) supplies
D) industrial services
E) raw materials
97) Supplies are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
98) Among business products, supplies usually consist of
A) buildings and fixed equipment.
B) items used in the manufacturing process that become part of the final product.
C) tools and office equipment.
D) items such as pens, batteries, and lightbulbs.
E) raw materials and component parts.
99) Among business products, printer paper would be classified as which type of support
product?
A) installations
B) accessory equipment
C) supplies
D) industrial services
E) raw materials
100) Among business products, which of the following would most likely be considered
supplies?
A) laser printer
B) phosphoric acid
C) cleaning service
D) magnetic resonance imaging (MRI) scanner
E) trash bags
101) Industrial services are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
102) Among business products, which of the following would most likely be considered an
industrial service?
A) tractor
B) glass cleaner
C) photocopier maintenance
D) athletic training facility
E) syringes
103) When a small retail chain hires an accountant to do its income taxes, the retail chain would
have purchased a(n)
A) ancillary service.
B) industrial service.
C) specialty service.
D) accessory service.
E) contractual service.
104) Among business products, legal counsel for patent information for a firm's R&D
department would most likely be classified as which type of support product?
A) ancillary services
B) contractual services
C) specialty services
D) accessory services
E) industrial services
105) A retail chain hires a company to design and install a computer network that would allow
each store in the chain to check the inventory of others in the chain for customer-requested items.
The retail chain purchased which kind of business products?
A) accessory equipment
B) industrial services
C) supply materials
D) component parts
E) installations
106) Services can be classified by
A) their method of delivery.
B) their use of idle capacity time.
C) the nature of their ownership.
D) their location on perceptual maps.
E) organizational reach.
107) Services can be classified according to whether they are
A) national or global.
B) independent contractors.
C) privately owned or publicly owned.
D) delivered by people or equipment.
E) owned by individuals or corporations.
108) Services can be classified according to whether they are
A) national or global.
B) use independent contractors.
C) privately owned or publicly owned.
D) owned by individuals or corporations.
E) business firms, nonprofit organizations, or government agencies.
109) A product class is
A) the NAICS designation of an individual product or brand.
B) the designation of an individual product based upon its form.
C) a variation of a product within a product mix.
D) the designation of a product based on whether it is a consumer product or business product.
E) the industry a set of offerings belongs to.
110) Variations of a product (shape, configuration) within a product class are referred to as the
A) product form.
B) product item.
C) product line.
D) product class.
E) product mix.
111) A product item refers to
A) the variations within a product class.
B) the entire product category or industry.
C) a group of SKUs that are closely related.
D) a specific product that has a unique brand, size, or price.
E) the services offered by an organization.
112) The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for
almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift
on Valentine's Day. The Love Bandit Bear is an example of a
A) product item.
B) product mix.
C) product class.
D) product form.
E) product line.
113) ________ is the unique identification number that defines an item for ordering or inventory
purposes.
A) A unique stock mark
B) A QR code
C) A stock keeping unit
D) An order quantity code
E) A NAICS inventory code
114) The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for
almost every occasion imaginable. The Love Bandit Bear is designed for people to give on
Valentine's Day. The unique identification number that the Vermont Teddy Bear Co. uses to
distinguish this teddy bear from the others in order to track it in the warehouse is called a(n)
A) inventory ID code.
B) QR code.
C) NAICS stock code.
D) order quantity code.
E) stock keeping unit.
115) A group of product or service items that are closely related because they satisfy a class of
needs, are used together, are sold to the same customer group, are distributed through the same
types of outlets, or fall within a given price range is referred to as a
A) product class.
B) product mix.
C) product category.
D) marketing category.
E) product line.
116) A product line refers to
A) a product and all its ancillary services (warranties, financing, etc.).
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of product or service items that are closely related in terms of needs satisfied, uses,
customer group, outlets, or price range.
E) the entire product category or industry.
117) Which of the following is a way that a product line might be established?
A) Products are made of similar materials.
B) Products are frequently used together.
C) Products were new at the same time.
D) Products are identical except for price.
E) Products require high levels of R&D.
118) Which of the following statements about product lines is most accurate?
A) An advantage of a narrow product line is the ability to have a greater gap between price
points.
B) Product lines refer to consumer products; product mixes refer to industrial products.
C) An advantage of broad product lines is increased likelihood of access to large retail chain
distribution.
D) A benefit of having a narrow product line is that it enables both consumers and retailers to
simplify their buying decisions.
E) A broad product line reduces R&D costs.
119) Which of the following is an example of a product line?
A) Listerine mouthwash
B) Zephyrhills natural spring water in eight-ounce bottles
C) The Yellow Pages for Gainesville, Florida
D) Alex and Ani bracelets
E) Samsung Galaxy Edge S8
