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41) Business products are
A) products organizations buy that assist in providing other products for resale.
B) supplies necessary for the day-to-day operations of a business.
C) ancillary services necessary for the operation of a business.
D) products that are sold exclusively to for-profit businesses.
E) products purchased by the ultimate consumer.
42) Business products are also referred to as
A) B2B products.
B) B2C products.
C) B4B products.
D) BOB products.
E) B4C products.
43) Business products are also referred to as
A) commodities.
B) industrial products.
C) wares.
D) resale products.
E) merchandise.
44) An iMac personal computer from Apple can be classified according to all of the following
categories except which?
A) business product
B) nondurable good
C) B2B product
D) durable good
E) consumer product
45) Consumer products are classified into four categories based on the effort the consumer
spends on the decision, the attributes used in making the purchase decision, and the
A) amount of money the customer is willing and able to spend.
B) number of competing or substitute products.
C) demographics of the consumer.
D) frequency of purchase.
E) consumer segmentation characteristics.
46) Convenience products are
A) items that consumers will make special efforts to seek out and buy.
B) items for which consumers compare several alternatives on criteria such as price, quality, or
style.
C) products consumers purchase frequently and with a minimum of shopping effort.
D) ancillary products used to make other products work more efficiently.
E) low-cost items for which there are numerous substitutes and generic equivalents.
47) In terms of price, which of the following types of consumer product would be relatively
inexpensive?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) supplies
48) With respect to distribution, convenience products are available
A) at relatively few outlets.
B) at a large number of specialty outlets.
C) only online from the manufacturer.
D) only at convenience stores.
E) on a widespread basis at many outlets.
49) In terms of promotion, which of the following product types would stress price, availability,
and awareness?
A) shopping
B) convenience
C) specialty
D) unsought
E) supply
50) Which of the following is the best example of a convenience product?
A) Kindle Fire
B) Lexus LS 460 luxury automobile
C) flight on United Airlines
D) Roget's Thesaurus
E) Hidden Valley Ranch salad dressing
51) Items for which the consumer compares several alternatives on several criteria such as price,
quality, or style are referred to as
A) specialty products.
B) selective products.
C) shopping products.
D) prestige products.
E) convenience products.
52) For shopping products, the consumer
A) purchases the items frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on criteria such as price, quality, or style.
C) makes a special effort to search out the items and buy them.
D) does not know about the items or knows about them but does not initially buy them.
E) buys the items as a result of buying other consumer products, such as impulse purchases.
53) The type of good for which the consumer compares several alternatives on such criteria as
price, quality, and style is
A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a B2B product.
54) Which type of consumer product is purchased relatively infrequently and the purchase
decision takes some time because the consumer compares offerings during the shopping
experience?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product
55) With respect to distribution, shopping products are available
A) by special order from the manufacturer only.
B) at an extremely small number of outlets.
C) at relatively few outlets.
D) at a large number of selective outlets.
E) on a widespread basis at many outlets.
56) With respect to price and availability, shopping products are likely to be
A) relatively inexpensive and widely available.
B) relatively inexpensive but very limited availability.
C) very expensive and available at a large number of selective outlets.
D) very expensive with very limited availability.
E) fairly expensive and available at a large number of selective outlets.
57) In terms of promotion, which of the following consumer product types stresses product
differentiation from competitors but not status?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product
58) In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for
which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product
59) You decide to buy a new car. You talk to friends about it, research mechanical specifications
in Consumer Reports, test-drive different makes and models, and compare prices at several
dealerships. Into which classification of consumer products would your new car purchase fall?
A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product
60) Specialty products are
A) products for which there are many substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a specific effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price,
quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.
61) Which type of consumer product is often very expensive, purchased infrequently, and takes
an extensive amount of time to make the purchase decision?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product
62) With respect to price, which of the following type of consumer product would usually be
very expensive?
A) convenience product
B) shopping product
C) discretionary product
D) specialty product
E) unsought product
63) Distribution is very limited and brand status is stressed in promoting which of the following
consumer product types?
A) shopping product
B) convenience product
C) discretionary product
D) prepurchase product
E) specialty product
64) In terms of promotion, which of the following consumer product types stresses status and
brand uniqueness?
A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product
65) In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for
which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product
66) You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and
decide to buy two despite their cost of $250 each. They are only available in your area in a
Waterford shop 40 miles from campus. Into which classification of consumer products would the
Waterford crystal serving bowls fall?
A) convenience products
B) shopping products
C) unsought products
D) specialty products
E) discretionary products
67) Burberry makes fine raincoats, clothing, and other items, many that feature the company's
distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number
of exclusive shops in leading cities around the world to reach customers who value its name and
quality. Burberry is selling which classification of consumer product?
A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product
68) Unsought products are
A) any products associated with impulse buys at the supermarket checkout counter.
B) products that were once very popular but that have become obsolete because they are in the
decline stage of their product life cycle.
C) items within a company's product line that do not perform as well as others in the line.
D) products that the consumer does not know about or knows about but does not initially want.
E) products that people choose to ignore because they find them offensive from a moral or
ethical perspective.
69) Which of the following is most likely to be an example of an unsought product?
A) snow shovel
B) smartphone
C) gym membership
D) bracelet
E) burial insurance
70) Very infrequent purchases and limited distribution are characteristic of products that a
prospective buyer may not initially want, which makes awareness essential. This type of
consumer product is referred to as a(n)
A) unsought product.
B) shopping product.
C) convenience product.
D) specialty product.
E) support product.
71) With respect to promotion, which of the following strategies would most likely be used for
unsought products?
A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising
72) Which of the following is most likely to be an example of an unsought product?
A) iPod MP3 player
B) 5-hour Energy shot
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap
73) A newly invented apple peeling and coring machine for the consumer market would be
considered a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) unsought product.
E) discretionary product.
74) Fifty percent or more of American adults have not had their teeth checked by a dentist within
the past five years. For these people, dental services would most likely be classified as a(n)
A) shopping product.
B) convenience product.
C) a specialty product.
D) unsought product.
E) business product.
75) According to Figure 10-1 above, column A would represent which type of product?
A) shopping products
B) convenience products
C) specialty products
D) prestige products
E) unsought products
76) According to Figure 10-1 above, column B would represent which type of product?
A) shopping products
B) convenience products
C) specialty products
D) prestige products
E) unsought products
77) According to Figure 10-1 above, column C would represent which type of product?
A) shopping products
B) convenience products
C) specialty products
D) prestige products
E) unsought products
78) According to Figure 10-1 above, column D would represent which type of product?
A) shopping products
B) convenience products
C) specialty products
D) prestige products
E) unsought products
79) Considering the classification of consumer products, which of the following products will
have the most limited distribution?
A) Secret antiperspirant
B) Fuji disposable camera
C) BP gasoline
D) Marchesa wedding gown
E) Sony HDTV
