Marketing, 14e (Kerin)
1) As Apple’s CEO, the late Steve Jobs orchestrated innovations that revolutionized five different
industries. Which industry below is not one of them?
A) music
B) smartphones
C) digital publishing
D) cable television
E) tablet computing
2) The Macintosh, iPod, iPhone, iPad, CarPlay, and Apple Watch are all examples of Apple’s
commitment to
A) sustainable procurement.
B) social responsibility.
C) new product development.
D) using renewable resources.
E) respecting its workforce.
3) The Apple innovation that leading car manufacturers are incorporating into their offerings that
allows users to make calls, listen to music, and access messages by voice or touch while driving
is referred to as
A) iPod.
B) iCloud.
C) iCar.
D) iPad.
E) CarPlay.
4) All of the following are considered to be new-product development failures or stumbles by
Apple except which?
A) Apple Newton
B) Apple Lisa
C) “hockey puck” mouse
D) Macintosh Portable
E) CarPlay
5) Which of the following is expected to be the next chapter for Apple’s product development?
A) Apple Fridge
B) iCar
C) iToothbrush
D) iFlashlight
E) Apple Shoes
6) A product refers to
A) a tangible good received in exchange for a person’s time and effort.
B) intangible activities or benefits that an organization provides to satisfy consumers’ needs in
exchange for money or something else of value.
C) a good that has in some way been altered, combined, or improved and sold to organizational
buyers.
D) a thought that leads to an action such as a concept for a new invention.
E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that
satisfies consumers’ needs and is received in exchange for money or something else of value.
7) A good, service, or idea consisting of a bundle of tangible and intangible attributes that
satisfies consumers’ needs and is received in exchange for money or something else of value is
referred to as
A) a utility bundle.
B) a product.
C) a service.
D) an idea.
E) merchandise.
8) A product is a good, service, or idea consisting of a(n)________ that satisfy consumers’ needs
and is received in exchange for money or something else of value.
A) promise or commitment exchanged between a seller and a buyer
B) bundle of tangible and intangible attributes
C) assortment of value-possessing activities
D) array of physical attributes
E) collection of tangible qualities
9) As a marketing term, ________ generally includes not only physical goods, but also services
and ideas.
A) marketing
B) invention
C) merchandise
D) product
E) concept
10) A good has tangible attributes that a consumer’s ________ can perceive.
A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence
11) A product that has tangible attributes that a consumer’s five senses can perceive is referred to
as a(n)
A) good.
B) service.
C) product concept.
D) new idea.
E) artifact.
12) Goods can be divided into ________ goods and ________ goods.
A) functional; aesthetic
B) required; desired
C) tactile; conceptual
D) durable; nondurable
E) product; service
13) Which of the following statements regarding goods is most accurate?
A) In order to be classified as a good, an item must appeal to all five senses.
B) Music is not considered a good because it only involves a single sense—hearing.
C) Some goods also have intangible attributes.
D) To market a good that contains visual attributes, you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered an idea because it affects one’s senses.
14) The division of products into durable and nondurable goods helps to
A) comply with NAICS guidelines.
B) address environmental concerns.
C) comply with ISO 9000 requirements.
D) classify products for tax purposes.
E) provide direction for marketing actions.
15) Which of the following statements regarding goods is most accurate?
A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to products.
16) A ________ is defined as an item consumed in one or a few uses.
A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good
17) A nondurable good is defined as
A) an item consumed in one or a few uses.
B) an item that usually lasts over an extended number of uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.
18) Food products and fuel would be classified as
A) services.
B) perishable goods.
C) durable goods.
D) nondurable goods.
E) disposable goods.
19) Among consumer products, advertising is especially important for
A) durable goods.
B) specialty products.
C) nondurable goods.
D) production goods.
E) semidurable goods.
20) Which of the following is the best example of a nondurable good?
A) napkins
B) water heater
C) insurance
D) iPod
E) laser surgery
21) Which of the following is the best example of a nondurable good?
A) lawn mower
B) tablet computer
C) football
D) energy drink
E) picture frame
22) Personal selling is least important for which of the following products?
A) bicycle
B) toaster
C) toothpaste
D) deck furniture
E) watch
23) A durable good is defined as
A) an item consumed in one or a few uses.
B) an item that usually lasts over many uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.
24) Products that usually last over many uses, such as cars and appliances, are referred to as
A) endurable goods.
B) nondisposable goods.
C) imperishable goods.
D) reliable products.
E) durable goods.
25) Appliances and smartphones are classified as
A) reusable goods.
B) nondisposable goods.
C) imperishable goods.
D) reliable products.
E) durable goods.
26) Durable goods emphasize which of the following elements of the promotional mix?
A) sales promotion
B) personal selling
C) advertising
D) public relations
E) direct marketing
27) Which of the following is considered a durable good?
A) rake
B) caviar
C) movie tickets
D) staples
E) voting
28) Intangible activities or benefits that an organization provides to satisfy consumers’ needs in
exchange for money or something else of value are referred to as
A) services.
B) goods.
C) products.
D) marketing mix.
E) ideas.
29) Services are defined as
A) philanthropic activities performed without expectations of monetary remuneration.
B) the activities provided to complement a tangible good, such as technical support for a
computer.
C) the intangible activities or benefits that an organization provides to satisfy consumers’ needs
in exchange for money or something else of value.
D) any activity required for the production of a good that cannot be completed “in-house” and
must be outsourced to another firm.
E) the human (nonmechanical) component that is part of the manufacturing process.
30) Intangible items such as theater performances, legal advice, or music streaming that an
organization provides to consumers are referred to as
A) production goods.
B) support products.
C) services.
D) goods.
E) benefits.
31) Which of the following is considered a service?
A) presidential candidate
B) bicycle
C) taco
D) cab ride
E) environmentalism
32) Which of the following is considered a service?
A) hotel stay
B) trash bags
C) silverware
D) washing machine
E) freedom
33) Which of the following statements about services is most accurate?
A) Services are classified as durable and nondurable.
B) The marketing of services is, in a practical sense, identical to the marketing of products or
ideas since they both satisfy customer needs.
C) Only 10 percent of all jobs created in the United States are in the services sector.
D) In the United States, services have become a significant part of the economy and often
augment products.
E) Services are among the easiest products to market because of their tangible nature.
34) In marketing, an idea is
A) a thought that leads to a product or action.
B) an inspiration that evolved from market research.
C) an observation about a series of events.
D) a concept explaining the behavior of an individual or group.
E) an observation about an individual or group and how they use a service or product.
35) In marketing, a(n)________ is a thought that leads to a product or action.
A) observation
B) inspiration
C) experiment
D) idea
E) perception
36) Which of the following is considered an idea?
A) calculator
B) pet food
C) teeth whitening
D) marketing class
E) fitness
37) Consumer products are
A) products used in the production of other items.
B) products purchased by the ultimate consumer.
C) products an industrial buyer will make an effort to seek out and buy.
D) items purchased frequently and with a minimum of shopping effort.
E) products that assist directly or indirectly in providing products for resale.
38) Products that are purchased by the ultimate consumer are referred to as
A) generic products.
B) end user goods.
C) personal items.
D) merchandise.
E) consumer products.
39) Which of the following would most likely be considered a consumer product?
A) auto lift
B) cotton fiber
C) printing press
D) suitcase
E) massage table
40) Products organizations buy that assist in providing other products for resale are referred to as
A) reseller goods.
B) wholesale goods.
C) business products.
D) ancillary products.
E) retail products.