74) How might a technology company like Apple ensure that it behaves in a socially responsible
way toward its customers?
A) It can protect the privacy of personal information collected on its website.
B) It can adhere to government-mandated safety standards in its stores.
C) It can ensure that it pays its employees fairly.
D) It can ensure that its packaging materials are recyclable.
E) Social responsibility isn’t relevant where customers are concerned; it has to do with serving
society as a whole.
75) How might Starbucks ensure that it behaves in a socially responsible way toward members
of its supply chain?
A) It can pay its employees minimum wage as required by law.
B) It can use cups made from recycled paper.
C) It can offer healthy drinks and snacks in its stores.
D) It can purchase coffee beans from suppliers who pay coffee growers a fair price.
E) Social responsibility isn’t relevant where channel partners are concerned; it has to do with
serving society as a whole.
76) All of the following terms are generally associated with the definition of corporate social
responsibility except
A) voluntary.
B) stakeholders.
C) social impact.
D) environmental impact.
E) profit.
77) When companies embrace ________, they appeal not only to their shareholders but also to
all of their key stakeholders.
A) social media
B) conscious marketing
C) CSR
D) profit sharing
E) conscious advertising
78) For corporate leaders, their firm’s ability to ________ must be of paramount importance.
A) balance profits and expenses
B) balance employees’ needs with the needs of the environment
C) balance shareholder interests with the needs of society
D) benefit shareholders only
E) make a profit
79) All of the following are questions posed in the ethical decision-making metric except
A) Would I want to see this action described on the front page of the local paper?
B) Will this action help advance my career?
C) Would the person I admire most engage in this activity?
D) Can I give a clear explanation for my action?
E) Will I be able to look at myself in the mirror and respect what I see?
80) When integrating conscious marketing into a marketing strategy, a key task is to ensure that
all managers are evaluated on their actions from a conscious marketing perspective. This action
would take place during which stage of the strategic marketing planning process?
A) brainstorming phase
B) planning phase
C) implementation phase
D) control phase
E) revision phase
81) Burt’s Bees mission is to be an “Earth Friendly, Natural Personal Care Company.” As part of
that mission, Burt’s Bees has a “Zero Waste to Landfill” initiative. During which phase of the
strategic marketing planning process would this initiative be pursued?
82) Identify how a company might evaluate whether or not to support the United Way, a
program that collects donations and distributes them to a wide range of charities.
83) The CEO of your firm, a distributor for a domestic beer manufacturer, has asked you to take
on a special project. She has been hearing about a growing trend toward corporate social
responsibility, but she wonders if this is a reasonable investment for the firm. Outline the costs
and benefits in general terms and draw your own conclusion for her consideration.
84) Paul wants to work for a firm that demonstrates corporate social responsibility. Draw up a
list of questions Paul could use in an interview to determine the level of commitment of potential
employers.
85) How would you distinguish a firm that practices corporate social responsibility from one that
practices conscious marketing?
86) When marketers work in controversial or polluting industries such as tobacco or fossil fuels,
their central activities largely bar them from becoming conscious marketers. How might they
engage in CSR in an effort to mitigate the damage that their products cause?
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87) Avoiding a GMO label might help companies sell more of their products. Thus far, many
food manufacturers seem to be fighting GMO labeling. However, in 2014 General Mills decided
to make some of its products, such as Cheerios, completely free of GMOs, and Whole Foods has
committed to issuing labels, by 2018, on all GMO-containing foods it sells. Who are the
stakeholders in this situation?
88) Distinguish between business ethics and marketing ethics.
89) Paulo, owner of a local plumbing repair company, wants to improve his company’s
reputation for corporate social responsibility. What could Paulo do?
90) After a series of embarrassing and unprofessional actions by her marketing team, Ming
wants to ethically align personal and corporate goals within her firm. What general and specific
actions will she need to take?
91) Funeral home businesses have been criticized for accepting payments from medical parts
companies for assisting them in finding families who would allow materials to be harvested from
deceased family members. Though not illegal, the payments raised ethical questions. How
should the funeral industry go about addressing these questions?
92) As stated in your text, conscious marketing encompasses four overriding principles. Which
do you feel is the most important, and why?
93) Jacinta has just learned that a brand of clothing she has been selling for years in her store is
being made by workers in sweatshops, who work under inhumane working conditions and are
paid subsistence wages. Which of the questions in the ethical decision-making metric will most
likely affect her decision to discontinue the brand?
94) Describe how Walmart engages in CSR efforts to mitigate the criticism it receives for being
the worst-paying company in the United States.
95) Describe three ways in which corporate social responsibility differs from conscious
marketing.
96) What is the difference between government regulation of business and corporate social
responsibility?
97) During which phase(s) of the strategic marketing planning process are issues related to
conscious marketing likely to be addressed?
98) A local deli has decided that it wants to become more socially responsible. For three of the
stakeholder groups listed in the chapter, suggest socially responsible actions the deli could take
to serve those stakeholders.
99) Describe the four steps in the ethical decision-making framework and include some
questions that should be asked in each step.
100) Name at least two examples of socially responsible behavior that you have witnessed in a
company or heard about through the media. How do these instances meet the criteria for socially
responsible behavior as outlined in the text?
101) Briefly describe the three phases of the strategic marketing planning process and give one
example of an ethical dilemma that might arise during each phase.
102) Briefly describe how CSR affects the various stakeholder categories.