142) In July 2010, Microsoft discontinued the Kin, its social networking phone, after just six
weeks of disappointing sales. During what step of the strategic marketing planning process
would Microsoft have made the decision to stop offering the product?
143) Nike, the prominent athletic shoe manufacturer, relies heavily on athlete sponsorships to
build demand for its products. Spectators at major sporting events—both those attending in
person and those watching at home—frequently see the Nike "swoosh" logo worn by elite
athletes. Given the vast worldwide audience for Olympics broadcasts, an Olympic year gives
Nike increased exposure. On a Nike situation analysis in an Olympic year, would you consider
this exposure to be a strength or an opportunity? Explain your reasoning; be specific.