978-1259924033 Test Bank Chapter 18 Part 4

subject Type Homework Help
subject Pages 9
subject Words 3491
subject Authors Dhruv Grewal, Michael Levy

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116) Sarah goes through the newspaper looking for coupons to help reduce her living expenses.
Her roommate Paige doesn't read newspapers, let alone look through them for coupons. But
Paige filled out a form from inside a cereal box entering her in a drawing for free exercise
equipment. What kind of sales promotion reached Paige?
A) loyalty program
B) contest
C) deal
D) premium
E) sweepstakes
117) "Buy one, get one free" is a ________ sales promotion.
A) deal
B) coupon
C) sample
D) sweepstake
E) rebate
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