88) Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous
owner that almost 60 percent of her sales take place during the Christmas holiday season, with
the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use
a ________ advertising schedule.
A) continuous
B) flighting
C) pulsing
D) penetrating
E) purposeful
89) After the advertiser has decided on the message, type of ad, and appeal, its attention now
shifts to
A) logistical support.
B) new product development.
C) advertising assessment.
D) determining why they should advertise.
E) creation of the advertisement.
