48) Which of the following is the best example of a reminder advertising message?
A) “Buy now, pay later.”
B) “Doing business in Peoria since 1848.”
C) “Buy one, get one free.”
D) “Now available—the latest fall fashions.”
E) “New and improved!”
49) Each year in December, Anheuser–Busch runs television ads featuring the Clydesdale horses
pulling a stagecoach with an Anheuser-Busch logo. The message is low-key, wishing everyone
well during the holiday season. This is an example of ________ advertising.
A) informative
B) persuasive
C) reminder
D) discussive
E) institutional
