90) Cora will be a bridesmaid next summer, and she purchased her dress online. The next time
she turned on her computer, Cora was surprised to see special offers for matching accessories.
This is an example of which marketing strategy?
A) sales promotions
B) media advertising
C) direct marketing
D) personal selling
E) public relations
91) The increased use of customer databases has enabled marketers to identify and track
consumers over time and across purchase situations, and has contributed to the rapid growth in
A) media advertising.
B) publicity.
C) public relations.
D) sales promotions.
E) direct marketing.
