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50) National manufacturers and retailers often pay a service provider to monitor television ads
around the country, to ensure that their ads are shown in their entirety during the time frames that
were purchased. This service provider is monitoring for IMC noise problems associated with
A) competing messages.
B) lack of clarity in the message.
C) a poor choice of medium.
D) a flaw in the medium.
E) an extended feedback loop.
51) The ________ loop allows the receiver to communicate with the sender in the IMC process
and thereby informs the sender whether the message was received and decoded properly.
A) decoding
B) pretesting
C) precoding
D) encoding
E) feedback
