12-100
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AACSB: Knowledge Application
Acc es si bi lit y: Keyboard Navigation
Blooms: Understand
D iffi c ul t y : 02 Medium
Learning Objective: 12–04 Explain how a pure monopoly sets its profit-maximizing output and
price.
Test Bank: I
To p i c : Output and Price Determination
171.
Pure monopolists always earn economic profits.
172.
If the XYZ Company can sell 4 units per week at $10 per unit and 5 units per week at
$9 per unit, the marginal revenue of the fifth unit is $5.
173.
Because of their large-scale level of production, pure monopolists overallocate
resources to their industry by producing beyond the P = MC output.