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AACSB: Knowledge Application
A c c e s s i b i l i t y :
Keyboard Navigation
Blooms: Understand
D i f f i c u lt y :
02 Medium
Learning Objective: 10–05 Explain how purely competitive firms can use the marginal-revenue–
marginal-cost approach to maximize profits or minimize losses in the short run.
Test Bank: II
Topic:
Profit Maximization in the Short Run: Marginal-Revenue–Marginal-Cost Approach
291.
In the short run, a competitive firm will not produce unless price is at least equal to
average total costs.
292.
In the short run, fixed costs are important in determining a competitive firm‘s optimal level
of output.
293.
In pure competition, a competitive firm‘s supply curve is that section of its marginal cost
curve above ATC, and at any price below the average cost,
the firm will produce nothing.