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B. there was no meaningful change in consumption behavior, indicating that marginal utility is
driven solely by tastes for the food items and not by health information.
C. consumption of higher calorie items decreased, suggesting consumers’ marginal utility for
these items dropped.
D. consumption of higher-calorie items increased, contrary to the law’s objective.
AACSB: Knowledge Application
A c c e s s i b i l i t y :
Keyboard Navigation
Blooms: Remember
Di f f i c u l ty : 0 1 Ea s y
Gr a d a b l e : au t o m a t i c
Learning Objective: 07–01 Define and explain the relationship between total utility,
marginal utility, and the law of diminishing marginal utility.
Test Bank: I
Topic: Law of Diminishing Marginal Utility
78. (Consider This) When the federal government started requiring restaurants to print calorie
counts next to menu items, some people increased their consumption of higher-calorie items.
Whichof the following best explains this phenomenon?
A. Consumers at restaurants are systematically irrational.
79. (Last Word) Theft and burglary
D. are less economically rational than crimes of passion and violence.