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Blooms: Understand
Di f f i cu l t y :
02 Medium
Learning Objective: 06–02 Explain the usefulness of the total-revenue test for price
elasticity of demand.
Test Bank: II
Topic: The Total-Revenue Test
318.
If the price-elasticity coefficient for a product is 0.68 and the seller wants to raise
revenues by changing its price, then the seller should cut the price of the product.
319.
Whenever a product is put on special sale at a discounted price, total revenue from the
product increases. This indicates that the coefficient of elasticity for the product is greater
than 1.
320.
When demand is price-elastic, an increase in price will lead to increased total
consumer spending for the product.