There are three primary concerns that need to be addressed when analyzing a
balance sheet: liquidity, debt versus equity, and market value versus historical
cost.
A. Liquidity
Slide 2.7 Liquidity
Liquidity is a measure of how easily an asset can be converted to cash. Since
assets are listed in ascending order of how long it takes to be converted to cash,
they are, by definition, listed in descending order of liquidity (i.e., most liquid
listed first). Liability order, however, reflects time to maturity.
It is important to point out to students that liquidity has two components: (1) how
long it takes to convert to cash and (2) the value that must be relinquished to
convert to cash quickly. Any asset can be converted to cash quickly if you are
willing to lower the price enough.
It is also important to point out that owning more liquid assets makes it easier to
meet short-term obligations; however, they also provide lower returns.
Consequently, too much liquidity can be just as detrimental to shareholder wealth
maximization as too little liquidity.
Lecture Tip: Discuss the cash that Apple has on its Balance Sheet. At one point, it
was estimated that Apple had more cash on hand than the U.S. Government.
Should Apple keep this much cash?
Lecture Tip: Some students get a little confused when they try to understand that
excessive cash holdings can be undesirable. Occasionally, they leave an
accounting principles class with the belief that a large current ratio is, in and of
itself, a good thing. Short-term creditors like a company to have a large current
ratio, but that doesn’t mean that excess cash is good for the firm.
You may wish to mention that a cash balance is a use of funds and, therefore,
has an opportunity cost. Ask what a company could do with cash if it were not
sitting idle. It could be paid to stockholders, invested in
productive assets, or used to reduce debt. Students need to understand that a
change in a firm’s cash account is not the same as cash flow, regardless of what
the “Statement of Cash Flows” may imply.
B. Debt versus Equity
Slide 2.8 Debt versus Equity