Assess the following as probably true, as probably false, as requiring further
documentation before judgment, or as a claim that cannot properly be evaluated. Consider
both the nature of the claim and the source.
“Do you feel insecure? Or are you confident about your position in life? According to Dr.
Ian Cameron, how and where you stand in an elevator will reveal the answers to these
questions.”
—Reported in the
National Examiner
. Dr. Cameron is described in the article as “a noted
scientist and researcher.”
Cannot properly be evaluated. Is this remark the conclusion of a study? A speculation on
the part of Dr. Cameron? Who is Dr. Cameron, anyway? We are suspicious because so
little information is given about him. More importantly, the claim runs counter to our
background information. Our experience indicates that when we are free to choose where
we stand in an elevator, our choice is affected by whether we must push the elevator
buttons, how many other people are in the elevator, how close our destination floor is, and
so on. We don’t think very much can be determined about one’s personality by observing
how and where he or she stands in an elevator.