Describe evaluation, the fourth and final step in establishing organizational control.
The fourth step in organization change
Evaluate the result and initiate corrective action
(that is, make changes) if the standard is not being achieved.
The final step in the control process is to evaluate the results and bring about change as
appropriate. Whether or not performance standards have been met, managers can learn a
great deal during this step. If managers decide the level of performance is unacceptable,
they must try to change how work activities are performed to solve the problem.
Sometimes performance problems occur because the work standard was too high—for
example, a sales target was too optimistic and impossible to achieve. In this case,
adopting more realistic standards can reduce the gap between actual performance and
desired performance.
However, if managers determine that something in the situation is causing the problem,
then to raise performance they will need to change how resources are utilized or shared.
Perhaps the latest technology is not being used; perhaps workers lack the advanced
training needed to perform at a higher level; perhaps the organization needs to buy its
inputs or assemble its products abroad to compete against low-cost rivals; perhaps it
needs to restructure itself or reengineer its work processes to increase efficiency.