When managers organize divisions according to the types of customer to whom they
market their products, they are focusing on a product structure.
FALSE
Using a product structure, managers place each distinct product line or business in its
own self-contained division and give divisional managers the responsibility for devising an
appropriate business-level strategy to allow the division to compete effectively in its
industry or market.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-03 Describe the types of organizational structures managers can design, and explain why they
choose one structure over another.
Topic: Divisional Structure
Team members in a market structure are known as two-boss employees.
FALSE
In a matrix structure, each person in a product team reports to two managers: (1) a
functional boss, who assigns individuals to a team and evaluates their performance from a
functional perspective, and (2) the boss of the product team, who evaluates their
performance on the team. Thus, team members are known as two-boss employees.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-03 Describe the types of organizational structures managers can design, and explain why they
choose one structure over another.
Topic: Functional Structure