Hofstede’s model of national culture states five dimensions along which national cultures
can be placed. Select any two of these five dimensions and discuss how each of these
dimensions creates a different type of climate in which an organization can do business.
One model of national culture was developed by Geert Hofstede. Hofstede developed five
dimensions along which national cultures can be placed: individualism/collectivism, power
distance, achievement/nurturing orientation, uncertainty avoidance, and long-term/short–
term orientation.
Long-term versus short-term orientation: Orientation toward life and work affects
business climate in terms of the values that people place on thrift and persistence. A
national culture with a long-term orientation rests on values such as thrift (saving) and
persistence in achieving goals. A national culture with a short-term orientation is
concerned with maintaining personal stability or happiness and living for the present.
Uncertainty avoidance: Societies as well as individuals differ in their tolerance for
uncertainty and risk. Societies low on uncertainty avoidance are easygoing, value diversity,
and tolerate differences in personal beliefs and actions. Societies high on uncertainty
avoidance are more rigid and skeptical about people whose behaviors or beliefs differ from
the norm. In these societies, conformity to the values of the social and work groups to
which a person belongs is the norm, and structured situations are preferred because they
provide a sense of security.