Ideas about what a society believes to be good, right, desirable, or beautiful are called
________.
Values are beliefs about what a society considers to be good, right, desirable, or
beautiful—or their opposites. They provide the basic underpinnings for notions of
individual freedom, democracy, truth, justice, honesty, loyalty, social obligation, collective
responsibility, the appropriate roles for men and women, love, sex, marriage, and so on.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 3 Hard
Learning Objective: 04-05 Discuss why national cultures differ and why it is important that managers be sensitive to the
effects of falling trade barriers and regional trade associations on the political and social systems of nations around the
world.
Topic: Values