When trust exists, stakeholders are likely to signal their good intentions by cooperating
and providing information that makes it easier to exchange and price goods and services.
When one person acts in a trustworthy way, this encourages others to act in the same
way. Over time, as greater trust between stakeholders develops, they can work together
more efficiently and effectively, which raises company performance. As people see the
positive results of acting in an honest way, ethical behavior becomes a valued social norm,
and society in general becomes increasingly ethical.
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 03-02 Explain why managers should behave ethically and strive to create ethical organizational
cultures.
Topic: Trust