Discuss the advantages of face–to-face communication. Is it always the best medium of
communication?
Face-to-face communication is the medium that is highest in information richness.
When managers communicate face–to-face, they not only can take advantage of verbal
communication but they also can interpret each other’s nonverbal signals such as facial
expressions and body language. Face-to-face communication also enables managers to
receive instant feedback. Points of confusion, ambiguity, or misunderstanding can be
resolved, and managers can cycle through the communication process as many times as
they need to, to reach a common understanding. Management by wandering around is a
face-to-face communication technique that is effective for many managers at all levels in
an organization.
Because face-to-face communication is highest in information richness, it can be
assumed that it should always be the medium of choice for managers. This is not the case,
however, because of the amount of time it takes and the lack of a paper or electronic trail
resulting from it. For messages that are important, personal, or likely to be misunderstood,
it is often well worth managers’ time to use face–to-face communication and, if need be,
supplement it with some form of written communication documenting the message.