The encoding of messages into words, written or spoken, is verbal communication. We
also encode messages without using written or spoken language. Nonverbal
communication shares information by means of facial expressions (smiling, raising an
eyebrow, frowning, dropping one’s jaw), body language (posture, gestures, nods, shrugs),
and even style of dress (casual, formal, conservative, trendy).
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication