Chapter 13 Communication and Information Technology Management
Answer Key
True / False Questions
1.
Data and information both communicate a great deal of useful knowledge to the end
user.
FALSE
Data do not convey much to the end user, whereas information can communicate a great
deal of useful knowledge to the person who receives it.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 2 Medium
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
2.
The greater its accuracy and reliability, the higher is the quality of information.
TRUE
Accuracy and reliability determine the quality of information. The greater its accuracy and
reliability, the higher is the quality of information.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 2 Medium
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
3.
Information that reflects current conditions in the organization or in the external world is
called synchronized information.
FALSE
Real-time information is information that is frequently updated and reflects current
conditions. In an industry that experiences rapid changes, real-time information may need
to be updated frequently.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
4.
Irrelevant information is useless and may actually hurt the performance of a busy manager
who has to spend valuable time determining whether information is relevant.
TRUE
Irrelevant information is useless and may actually hurt the performance of a busy manager
who has to spend valuable time determining whether information is relevant.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
Topic: Communication
5.
The sharing of information between two or more people in order to reach a common
understanding is known as negotiation.
FALSE
The sharing of information between two or more people in order to reach a common
understanding is known as communication.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
6.
The feedback phase of the communication process is initiated by the original sender (who
becomes a receiver).
FALSE
The feedback phase is initiated by the receiver (who becomes a sender). The receiver
decides what message to send to the original sender (who becomes a receiver), encodes
it, and transmits it through a chosen medium.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
7.
The sharing of information by means of facial expressions or body language is known as
subliminal communication.
FALSE
Nonverbal communication shares information by means of facial expressions (smiling,
raising an eyebrow, frowning, dropping one’s jaw), body language (posture, gestures, nods,
shrugs), and even style of dress (casual, formal, conservative, trendy).
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
8.
The amount of information that a communication medium can carry is known as
information richness.
TRUE
The amount of information that a communication medium can carry is known as
information richness. Media high in information richness are able to carry an extensive
amount of information and generally enable receivers and senders to come to a common
understanding.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-03 Define information richness, and describe the information richness of communication media
available to managers.
Topic: Information Richness
9.
The language of computers is a digital language of zeros and ones.
TRUE
The language of computers is a digital language of zeros and ones. Words, numbers,
images, and sound can all be expressed in zeros and ones. Each letter in the alphabet has
its own unique code of zeros and ones, as does each number, each color, and each sound.
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-03 Define information richness, and describe the information richness of communication media
available to managers.
Topic: Technology
10.
Product life cycle is the way demand for a product changes in a predictable pattern over
time.
TRUE
Product life cycle is the way demand for a product changes in a predictable pattern over
time.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-03 Define information richness, and describe the information richness of communication media
available to managers.
Topic: Technology
11.
In the embryonic stage of the product life cycle, a product has yet to gain widespread
acceptance.
TRUE
In the embryonic stage of the product life cycle, a product has yet to gain widespread
acceptance; customers are unsure what a product, such as a new smart phone, has to
offer, and demand for it is minimal.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-03 Define information richness, and describe the information richness of communication media
available to managers.
Topic: Technology
12.
The mainframe is the master computer that controls the operations of all the other types
of computers and digital devices as needed and can link them into one integrated system.
TRUE
The mainframe is the master computer that controls the operations of all the other types
of computers and digital devices as needed and can link them into one integrated system.
It also provides the connection to the external IT networks outside the organization.
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-03 Define information richness, and describe the information richness of communication media
available to managers.
Topic: Technology
13.
In organizations with many layers of managers, it takes less time for information to travel
up the hierarchy and for decisions to travel back down.
FALSE
In organizations with many layers of managers, it takes a long time for information to
travel up the hierarchy and for decisions to travel back down.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 2 Medium
Learning Objective: 13-04 Differentiate among six kinds of management information systems.
Topic: Management Information Systems (MIS)
14.
A decision support system gives managers a model-building capability and so provides
them with the ability to manipulate information in a variety of ways.
TRUE
A decision support system gives managers a model-building capability and so provides
them with the ability to manipulate information in a variety of ways.
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-04 Differentiate among six kinds of management information systems.
Topic: Management Information Systems (MIS)
15.
A computer system that uses human knowledge to solve problems that ordinarily require
humans to solve them is known as an expert system.
TRUE
An expert system is a management information system that employs human knowledge
captured in a computer to solve problems that ordinarily require human expertise.
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-04 Differentiate among six kinds of management information systems.
Topic: Management Information Systems (MIS)
Multiple Choice Questions
16.
Raw, unsummarized facts are known as ________.
A.
artificial intelligence
B.
data
C.
information
D.
Data are raw, unsummarized, and unanalyzed facts such as volume of sales, level of costs,
or number of customers.
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
17.
Data that are organized in a meaningful way are referred to as ______.
A.
facts
B.
software
C.
artificial intelligence
D.
information
Information is data that are organized in a meaningful fashion, such as in a graph showing
changes in sales volume or costs over time.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
18.
A graph of the profitability of each of the products in a product line over the past two years
is an example of ______.
A.
data
B.
artificial intelligence
C.
an expert system
D.
information
Information is data that are organized in a meaningful fashion, such as in a graph showing
changes in sales volume or costs over time.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 2 Medium
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
19.
A chart of the organization’s net income after taxes over the past four years is an example
of ________.
A.
data
B.
information
C.
an expert system
D.
facts
Information is data that are organized in a meaningful fashion, such as in a graph showing
changes in sales volume or costs over time.
Difficulty: 2 Medium
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
20.
Frequently updated information that reflects current conditions is called ________
information.
A.
timely
B.
relevant
C.
real-time
D.
complete
Real-time information is information that reflects current changes in business conditions.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
21.
Information that is useful to the particular circumstances facing a manager is known as
________ information.
A.
timely
B.
relevant
C.
complete
D.
real-time
Information that is relevant is useful and suits a manager’s particular needs and
circumstances.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
22.
The set of methods that can be used to acquire, organize, store, manipulate, and transmit
information is known as ________.
A.
encoding
B.
an artificial intelligence system
C.
an expert system
D.
information technology
Information technology (IT) is the set of methods or techniques for acquiring, organizing,
storing, manipulating, and transmitting information.
13–13
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
23.
A specific form of IT that managers design in order to have access to specific information
which they need to perform their job effectively is ________ systems.
A.
decision support
B.
management information
C.
artificial intelligence
D.
expert
A management information system (MIS) is a specific form of IT that managers select and
use to generate the specific, detailed information they need to perform their roles
effectively.
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
24.
Blue Bay International maintains its travelers’ records through the process of
documentation. It includes the date of travel, the specifications of the travel package, and
so on. Blue Bay’s method of recordkeeping is known as a(n) ________ system.
A.
management information
B.
expert
C.
decision support
D.
artificial intelligence
A management information system (MIS) is a specific form of IT that managers select and
use to generate the specific, detailed information they need to perform their roles
effectively.
AACSB: Analytical Thinking
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 3 Hard
Learning Objective: 13-01 Differentiate between data and information, list the attributes of useful information, and
describe three reasons why managers must have access to information to perform their tasks and roles effectively.
Topic: Communication
25.
The sharing of information between two or more people in order to reach a common
understanding is known as ______.
A.
filtering
B.
organizing
C.
communication
D.
planning
Communication is the sharing of information between two or more people or groups to
reach a common understanding.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
26.
Top management attempts to gain a competitive advantage by asking all of its managers
to communicate with each other about how the organization can best respond to changing
customer preferences. The organization is focusing primarily on ________.
A.
responsiveness
B.
efficiency
C.
quality
D.
cost control
Good communication can help to increase responsiveness to customers. When the
organizational members who are closest to customers are empowered to communicate
customers’ needs and desires to managers, managers are better able to respond to these
needs. Managers, in turn, must communicate with other organizational members to
determine how best to respond to changing customer preferences.
AACSB: Analytical Thinking
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
27.
In the communication process, information is shared between two or more people in the
________ stage.
A.
transmission
B.
encoding
C.
filtering
D.
sending
In the transmission phase, information is shared between two or more individuals or
groups.
AACSB: Analytical Thinking
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
28.
In the communication process, a common understanding reached between the
participants in the ________ stage.
A.
sending
B.
filtering
C.
encoding
D.
In the feedback phase of the communication process, a common understanding is
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
29.
In the transmission phase of communication, the person who wishes to share information
with someone else is known as the ________.
A.
recipient
B.
messenger
C.
decoder
D.
sender
The sender is the person or group wishing to share information with some other person or
group.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
30.
Mark, the sales manager at Lance Motors, has called for a meeting with all his sales
representatives. He wants to give them feedback and set new guidelines regarding their
annual targets. In the transmission phase of communication, Mark plays the role of a
________.
A.
recipient
B.
sender
C.
messenger
D.
receiver
The sender is the person or group wishing to share information with some other person or
group.
AACSB: Analytical Thinking
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 2 Medium
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
31.
In the transmission phase of the communication process, the information that is to be
communicated is known as the ________.
A.
encoding
B.
sending
C.
message
D.
reception
The message is the information that a sender wants to share.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and
describe the communication process.
Topic: Communication
32.
In the transmission phase of the communication process, the translation of the message
into symbols is known as ________.
A.
broadcasting
B.
encoding
C.
deciphering
D.
sending
The sender translates the message into symbols or language, a process called encoding.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 13-02 Explain why effective communication helps an organization gain a competitive advantage, and