978-1138903203 Chapter 4

Electronic Media: Then, Now, and Later 3e

Norman J. Medoff and Barbara K. Kaye

TEST BANK: Chapter 4

True/False

1. Anthologies are more commonly known as soap operas.

2. Nonnarrative programs weave a story around the lives of fictional characters played by actors.

3. The style of radio programming in the 1920s is often referred to as “potted palm music.”

4. Tentpoling is when a network schedules a new or poorly rated show between two successful

shows.

5. Noncommercial radio stations, most often found between 88 and 92 megahertz, seek

underwriting rather than advertising.

6. The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

7. First-run syndicated programs are not intended for prime-time network airing.

8. One of the biggest changes in TV programming is the rise of award-winning cable-originated

programs.

9. Radio stations focused on playing recorded music as early as the 1920s.

10. A sample episode of a potential television series, which introduces the program and

characters to viewers, is called the “pilot.”

11. The Financial Interest and Syndication Rules (Fin/Syn) stated that a network could only

produce three and a half hours worth of its weekly prime-time programs.

12. Local origination channels on cable systems are also called public-access channels.

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False

13. A “cash plus barter” arrangement is the only means by which individual stations pay for

syndicated programming.

14. Television syndicators and programmers can meet to do business at the annual NATPE

convention.

15. Jeopardy! was the first prime-time TV quiz/game show to appear after the quiz show

scandal.

Multiple Choice

16. Lucille Ball’s I Love Lucy was instrumental in which of the following changes in the

television programs?

17. Since the late 1950s, radio stations have typically established an identifying

18. The Corporation for Public Broadcasting created __________ in 1970.

19. What does it mean when programs, such as game shows, are “stripped” into the television

schedule?

20. It would be safe to say that, in the 1950s, radio was saved by

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D. the FM band.

21. Which of the following is the best example of a public/education/government (PEG)

channel?

22. Which series was seen as the first to feature in a starring role an intelligent, educated

African-American woman?

23. Which of the following best describes ESPN?

24. Where did the music groups U2, R.E.M., Nirvana, and Nine Inch Nails get most of their early

airplay?

25. What was the first reality show?

26. The Prime Time Access Rule prevented the broadcast of ____.

27. What programming strategy is being used when a network programs a show so that it runs

over the starting time of a program on a competing network?

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D. blocking

28. What programming strategy is being used when a network places four situation comedies

into a two-hour time period?

29. If a network schedules a new or weak program between two strong programs, it would be

using which scheduling strategy?

30. When a network goes directly from one program to another program without a commercial

break, this is an example of which type of programming strategy?

31. Which of the following is NOT a first-run syndicated program?

32. Which of the following represents a type of nonnarrative program?

33. The frequency and times of day that songs are played on the radio is called the

34. Reverse compensation means that

35. Which of the following best describes a program that originally aired on a network during

prime time before going into syndication?