Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 3
True/False
1. Broadcast affiliates are independent stations without network associations.
2. Independent stations receive the highest levels of station compensation from networks.
3. Microwave transmission allowed CATV systems to import signals from distant large markets.
4. TV stations will soon deliver live programs directly online or to cell phones.
5. HBO was the first service to deliver programming via satellite.
6. Cable and satellite systems are facing challenges due to cord cutters but are quickly recovering
the lost revenue by providing high-speed broadband.
7. U.S. Senator Joseph McCarthy was closely associated with blacklisting.
8. Television made its first public debut in 1939 at the New York World’s Fair.
9. The freeze on television licenses was lifted in 1952.
10. World War II halted the development of commercial television broadcasting.
11. SMATV represents the evolution of MMDS.
12. CATV can be considered a precursor to modern-day cable television.
13. Just as with radio, early television was dominated by networks.
14. Early DBS was not allowed to provide local broadcast station signals to subscribers until
government regulation allowed it in the late 1990s.
15. The Advanced Television Systems Committee (ATSC) adopted the broadcast standard used
in HDTV.
Multiple Choice
16. Who was associated with the development of television?
17. What is an iconoscope?
19. The color television system that was finally adopted as an industrywide system prior to the
2009 digital conversion was developed by
20. The freeze on television station licenses was lifted as part of the FCC’s
21. In terms of transmission and reception, UHF television stations were historically
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C. the same as VHF stations.
D. worse than VHF stations.
22. The Public Broadcasting Service was designed to be a
23. What did the Public Broadcasting Act of 1967 create?
24. Which of the following would find it most difficult to offer broadband Internet service?
25. Broadcast networks may find that profitability increasingly depends on their ability to
26. Cable television originally started
27. Which congressional act mandated that all television sets be manufactured with both a VHF
and a UHF dial?
28. Which of the following best describes network clearance?
29. The blacklist in broadcasting, during the 1950s–1960s, reflected fear of ____?
30. Which of the following are systems of importing/distributing television signals?
31. Carriage rules ____.
32. Noncommercial television channels were reserved as a result of the
33. A stationary satellite in orbit 22,300 miles above the earth’s equator is a _____?
34. In 1961, FCC Chairman Newton Minow referred to television as
35. Over-the-top (OTT) is/are _____?