Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 12
True/False
1. Films that rely too heavily on CGI can become dated; they may look like outdated video
games.
2. Thomas Edison built a motion picture studio called Black Maria.
3. The “studio system,” highlighted by powerful studios such as Warner Brothers and
Paramount, appeared around 1990.
4. Silent movies appealed to America’s growing immigrant population, many of whom did not
speak English.
5. The MPPDA Code introduced in the 1930s was also known as the Hays Code.
6. Blacklisted writers were unable to find any way to submit their work to the studios.
7. The double feature was introduced in the late 1910s as a way to get audiences away from their
televisions and back into the movie theatres.
8. Technological innovations such as widescreen formats were introduced in response to
declining attendance at movie theatres.
9. The Production Code of the 1930s was replaced in the 1960s by a letter (e.g., “G,” “PG,” etc.)
rating system.
10. CGI, which stands for computer-generated imagery, is an important cinematic technology but
will not become a viable art form or industry in and of itself.
11. The multiplex theater experience might feature effects-heavy blockbusters, but thanks to the
Internet, audiences can view more edgy content than ever before.
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True
12. Federal antitrust regulations prevent crowdfunding (e.g., Kickstarter) use by filmmakers.
13. In response to the 2007 writers’ strike, Hollywood studios realigned themselves to become
more economical, buying fewer original scripts and relying more on previously existing material.
14. Due to union protections, it is as common for members of the creative unions (writers, actors,
directors, etc.) to enjoy steady work as it is for members of film crews (camera operators,
transportation, etc.) to enjoy steady work.
15. The fact that much of the film industry underrepresents women and minorities (e.g., in
leading roles, as directors, writers, or studio heads) contributes to the lack of diversity often
evident in the Academy Awards.
Multiple Choice
16. The birthplace of the film industry is
17. In the 1930s, the motion picture industry began to be regulated by
18. The Hays Code prohibited
19. In the 1950s, the Hollywood studios became complicit in blacklisting
20. The term “B movies” referred to
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A. the second of the two films shown in a double feature.
B. films produced by people on the blacklist.
C. silent movies.
D. films produced for television.
21. What year is considered the epitome of the feature film industry’s Golden Age?
22. The first “talkie” feature film was
23. A second Cinematic Golden Age occurred in the
24. In the 1980s, the feature film industry saw the rise of the
25. In contemporary Hollywood, branding tends to be about
26. Crowdfunding
27. Which of the following may have contributed most to the realignment of the feature film
industry, with studios becoming more economically efficient?
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D. the influence of the independent filmmakers
28. The first 3D film appeared in
29. Hollywood studios that move productions out of Los Angeles into areas where costs are
lower and labor laws are more relaxed are said to engage in
30. CGI stands for
31. Questions of how to fairly distribute profits generated by the release of new or digital media
are of most interest to
32. To the film industry, the “dark side” of the digital media revolution is
33. The largest source of revenue for movie theater owners is
34. Independent films are
35. Major movie studios are increasingly being headed by people who