Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 11
True/False
1. The term “live remote” was coined in the early days of radio.
2. In the 1920s, some local stations recorded their audio programs as “electrical transcriptions.”
3. Satellites, like cable, support two-way communication.
4. Many cable companies are responding to cord cutters by increasing the number of channels
available in any given bundle to make a robust bundle.
5. Newsrooms incorporating new technologies in the field have typically had to increase the size
of their field production crews.
6. The term “vertical audience recycling” refers to getting listeners to return to the station later in
the day.
7. The system for distributing cable signals to subscribers resembles a tree with trunk and
branches.
8. An advantage of the type of wires used by cable systems is that the signals did not lose
strength when travelling long distances.
9. When DirecTV and Dish Network first began delivering satellite television, the law prohibited
them from carrying local television stations.
10. Character generators are used to make a multitude of creative changes, such as slow motion,
to the video.
11. In the studio control room, TD stands for technical director.
12. Streaming media content allows audience members to rent the content rather than having to
buy it.
13. Technological developments have allowed for portable or field television production,
including electronic newsgathering.
14. Satellite television companies have begun producing significant quantities of entertainment
programming.
15. Webisodes are short programs produced for the Internet.
Multiple Choice
16. What did networks think about recording programs for later use?
17. Which of these is responsible for policy planning, hiring, payroll, contract administration,
and maintenance of offices and studios (among other things)?
18. Which of the following works most closely with the music director?
19. The engineering department of a broadcast station is in charge of
20. Workflow, as a process in broadcast stations, is most closely associated with which
department?
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A. sales
B. programming
C. promotion
D. engineering
21. Buying time on other media to disseminate commercial messages about a broadcast station is
most closely associated with which department?
22. Which of the following is not an expectation of radio stations’ promotional activities?
23. Until the 1970s, cable companies
24. Cable systems send signals through a system of
25. TVRO is most closely associated with
26. TV programming departments are primarily concerned with
27. In larger markets, the sales manager position may be divided into local sales manager and
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D. LSPA manager.
28. Studio cameras are mounted on
29. This device combines and processes signals from multiple video sources.
30. Goals of general management of cable services include negotiating
31. Nonlinear editing allows
32. Repurposing involves
33. Sales in satellite radio involves
34. Which of the following is not an advantage of digital delivery of content via the Internet?
35. Which of the following is expected to continue to be an advantage of traditional radio?
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B. It can be localized.
C. It will become less consolidated and less automated.
D. both B and C