Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 10
True/False
1. The broadcast star model shows the interdependence among various groups/organizations,
businesses, and broadcast stations.
2. To defend itself against charges of libel, a broadcaster can demonstrate that the allegedly
defamatory statements are true.
3. Toll broadcasting was the first model by which airtime was sold to generate revenue, but it has
not been used since the 1950s.
4. The U.S. Telecommunications Commission grants broadcast licenses and regulates
broadcasting.
5. Spot advertising gave networks more commercial inventory to sell to advertisers.
6. “Checkbook journalism” refers to employers who rely on freelance journalists.
7. The RTDNA (Radio Television Digital News Association) has issued a code of ethics to guide
its members facing ethical issues.
8. The 1941 Report on Chain Broadcasting led to the creation of ABC, because NBC was forced
to divest one of its two networks.
9. The FCC evaluates a number of factors when selecting a broadcast licensee but will not grant
a license to a convicted felon.
10. Earning a construction permit is the last step in becoming an officially licensed broadcaster.
11. Review of a station’s employment practices is an important part of keeping one’s broadcast
license.
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True
12. Both commercial and noncommercial broadcast stations must keep a “public file”—radio
stations must keep relevant documents in this file for 7 years and television stations for 5 years.
13. An ABC affiliate partnering with a Fox affiliate in the same town could be an example of an
LMA pairing.
14. The local television ownership (LTVO) rule allows a single entity to own two television
stations in the same market if financial distress can be shown.
15. Cross-ownership is another term for group ownership.
Multiple Choice
16. Which of the following is not a model to finance radio stations?
17. A program-length infomercial for a skin-care system is an example of
18. The program The Kraft Music Hall is an example of
19. Paying a monthly fee to access The Wall Street Journal online is an example of
20. Which of the following is not a component of the broadcast star model?
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B. FCC
C. FTC
D. audience
21. Which of the following would disqualify someone from owning a broadcast station?
22. A broadcast station’s balance statement shows
23. ____ refers to a station being owned by one company but operated by another.
24. ____ refers to a single entity owning more than two radio stations in a market.
25. The rule that local cable providers include all over-the-air TV channels in its basic lineup is
26. The practice of requiring cable companies to pay local TV stations for the right to include the
local TV signals is
27. The fact that _____ provides the basis for the government’s regulation of broadcasting.
28. This type of defamation occurs when the offending statement is spoken.
29. Reverse compensation refers to
30. This type of defamation occurs when the offending statement is printed.
31. Which of these is the most severe type of FCC sanction?
32. Consolidation led to a media market that is increasingly
33. Which of the following is increasingly being used to select broadcast licensees?
34. A station’s profit-and-loss statement includes
35. Media cross-ownership
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B. is permitted when conditions of financial distress are presented.
C. both A and B
D. none of the above