Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 1
True/False
1. The New York Sun was the first daily newspaper created for the mass audience and the first
example of the “penny press.”
2. As a point-to-point delivery system, radio telegraphy worked similarly to the telegraph but
without the wires.
3. Television is an asynchronous medium.
4. Radio is a synchronous medium.
5. Broadcast networks remain dominant today because of the paradigm shift caused by the
Internet.
6. The First Amendment to the Constitution prevents regulation of the mass media.
7. The self-righting principle assumes that truth will win out over untruth in a free and
responsible society.
8. The Egyptians invented the first alphabet.
9. Digitization transforms digital signals into analog signals.
10. When considering mass media, display refers to carrying information to receivers;
distribution refers to transmission.
11. Generating revenue from media content is called monetizing.
12. Digital broadcasting allows stations to offer multiple channels in their allotted frequency.
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True
13. Convergence refers to the blurring of boundaries between different types of electronic
communication.
14. Localism is increasingly irrelevant to broadcast radio stations.
15. Moore’s Law of technological change is rooted in the concept of diminishing returns.
Multiple Choice
16. Which of these forms of communication was used 40,000 years ago?
17. Whose model of communication is known as “the Mathematical Model”?
18. The New York Sun was:
19. Which is considered the nation’s first mass medium?
20. What do you call messages that are received almost instantaneously after transmission?
21. Which of the following is an example of synchronous communication?
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A. radio
B. newspapers
C. Web sites
D. telephone
22. Which of the following is an example of asynchronous communication?
23. Which kind of an effect is it when the mass media cause us to take action?
24. Which kind of an effect is it when we learn from the mass media?
25. When your mood changes after watching a television program, you are experiencing what
type of media effect?
26. “Big data” refers to:
27. The concept of accelerating change is most closely associated with which of the following?
28. Which agency mandated that all television stations broadcast a digital signal in 2009?
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D. IBOC Standards and Enforcement Agency
29. Expanding a company’s business into areas that are at different points on the same
production/distribution path is called
30. What does IBOC stand for?
31. What is probably the most revolutionary innovation since the printing press?
32. Audience selection of programs now is less by linear listing and more by
33. Which of the following are primary characteristics that differentiate media from one another?
34. Media literacy includes
35. Which of the following statements is true?