Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 5: The Design Thinking Process
Chapter 5 Outline
I. Introduction
II. Design
III. Design Misconceptions
IV. Design Thinking
a. Elements of Design Thinking
V. Design Guidelines
VI. Iteration: The Secret Sauce
VII. An Important Caveat to the Beginning Designer
VIII. The Apple Design Dozen
IX. Conclusion
X. Key Terms
XI. Review and Discussion Questions
XII. Endnotes
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 5 Exam Questions
True / False Questions
1. Design thinking is the ability to combine empathy for the context of a problem.
2. Research and development departments are where companies should do design
3. By identifying what inspires you, your consciousness of what’s possible in your own work will
be elevated.
4. Being a proactive manager does not add any weight in moving a project forward.
5. The key for working through tough patches during a project is to recognize each stumbling block
as a design challenge of its own.
6. Research and development departments are where companies should do design.
7. If you want to get great feedback on your idea, building a prototype is not recommended.
8. Innovation is the extended process of providing the artifact to a larger audience.
9. Breakthroughs happen when someone sees the world in a different way than others have.
10. The play stage is for better defining the market problem and solution to be created.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 5 Exam Questions
Multiple Choice Questions
1. The ability to combine empathy for the context of a problem, creativity in the generation of
insights and solutions, and rationality to analyze and fit solutions to that context.
2. There are many misconceptions that keep people from pursuing design in their work. Which
answer below best describes one of those misconceptions?
3. Who said, “If hamburger stands can be transformed into business empires, nearly anything can be
if enough creativity and proactiveness are applied to the practices of design, innovation, and
entrepreneurship”?
4. The process of shaping an idea into something we can observe and manipulate.
D. Conception
5. Without _____________ masterful and reliable sourcing of complicated technologies from Asia,
Apple could not make their great products.
Corporate Innovation
Lecture Outlines and Exam Questions
6. Knowing what you don’t know and turning to those who do is referred to as ___________.
7. What all great innovators do as they transform rough concepts into polished products and
services.
8. What is considered to be the greatest lesson we can take from Steve Jobs’ life?
D. Good design is profitable
10. The third step of the iterative process where it’s time to reflect on the feedback you’ve gathered.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 5 Exam Questions
Essay Questions
Essay 1
List the three sets of questions and examples of those questions that are good to ask yourself when you
are screening your design.
Corporate Innovation
Lecture Outlines and Exam Questions
Essay 3
The approach that Disney follows as a part of its creative routines can be developed in any business.
Describe this approach.
Essay 4
List and describe the 3 factors that stimulates intrinsic motivation.
Corporate Innovation
Lecture Outlines and Exam Questions