Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 4: Managerial Skills for the Innovation Process
Chapter 4 Outline
I. Introduction
II. Ingredients for Enhancing Innovation at Work
a. Innovation mentorship
b. Incentives for the innovative employee
c. Innovative behavior
III. Approaches to Innovation
a. Closed innovation
b. Open innovation
IV. Sources of Opportunity
a. Social goals
b. Life goals
c. Problems
d. Fact finding
e. Ignorance and discovery
V. Seizing Opportunity
a. Commodities and materials
b. Products
c. Services
d. Experiences and transformations
VI. Converting Opportunity into Innovation
Corporate Innovation
Lecture Outlines and Exam Questions
a. New Product Development
b. A Unique SWOT Analysis Approach
VII. Commercialization
VIII. Conclusion
IX. Key Terms
X. Review and Discussion Questions
XI. Endnotes
Chapter 4 Exam Questions
True / False Questions
1. Closed innovation is a more modern approach to innovation.
2. Debriefs permit the employee to take ownership of their development.
3. One major advantage large organizations can have over smaller competitors is their wealth of
human capital within business units.
4. The open approach to innovation is an attempt to generate new business breakthroughs through
full utilization of the people.
5. The Kirton Innovation-Adaption instrument is used for gauging whether you and your employees
favor routine or change.
6. Research reveals that managers in traditional organizations are more alert to opportunities than
entrepreneurs.
7. A SWOT analysis is predominantly used in strategy sessions.
8. Due diligence prevents you from launching products that could have been more pleasing
to your customers.
9. If innovative behavior is not rewarded or positively acknowledged it will cease.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 4 Exam Questions
Multiple Choice Questions
1. For innovative behavior to take place in a company it must be _________________.
2. Their research found that only 28% of the American workforce is engaged in their work.
3. The use of regular, structured, and intense repetitive activities aimed at developing high skills in
someone.
4. Abides by a collaborative win/win mindset among its practitioners.
5. The ability to find or create untapped sources of potential profit.
Corporate Innovation
Lecture Outlines and Exam Questions
6. Who believed every idea should be captured for possible future development?
7. What is one of the 3 popular sources of innovation potential that most customers’ buying patterns
can be captured by?
8. Gallup Organization Researches found that only _______ of the American workforce is engaged
in their work.
9. Once the concept is well defined and evaluated, it’s time to start to transform it into a physical
product, service delivery model, or customer experience. This is referred to as_____________.
10. The avoidance of reality by absorption of the mind in entertainment or in an imaginative situation
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 4 Exam Questions
Essay Questions
Essay 1
The debrief is a very effective technique because it empowers the employee to take an active role in their
own development. What are 3 questions you can ask an employee at the end of their shift that will help
promote personal development?
Essay 2
Describe the differences between open and closed innovation.
Corporate Innovation
Lecture Outlines and Exam Questions
Essay 3
List and describe the three categories of opportunity.