Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 3: Unleashing Individual Creativity
Chapter 3 Outline
I. Introduction
II. The Nature of Creativity
a. Popular Misconceptions Surrounding Creativity
b. Defining Creativity
III. The Three Elements of Creativity
a. Domain Skills
b. Creative Thinking Skills
c. Intrinsic Motivation
d. Talent Hotbeds
IV. The Creative Process
V. Conclusion
VI. Key Terms
VII. Review and Discussion Questions
VIII. Endnotes
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 3 Exam Questions
True / False Questions
1. Creative managers use alternative ways of looking at the world to overcome the limitations of
conventional thinking
2. Creativity comes totally from the unconscious.
3. Structured learning environments provide the opportunity to meet likeminded students.
4. The best way to develop expertise is to immerse ourselves in a domain.
5. Divergent thinking, also known as ideation, is the most developed thinking skill in business.
6. Deferral of judgment requires the conscious connection of divergence and convergence.
7. Creativity is a process that can be developed and improved.
8. To speed up the idea experience never fantasize about your project/
9. During the incubation process, the brain clumps related information together in mental clusters.
10. Material creativity occurs when you think up a new idea or concept.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 3 Exam Questions
Multiple Choice Questions
1. What is one of the misconceptions leading creativity scholar Keith Sawyer states prevent people
from developing their creative potential.
2. Robert Sternberg defined creativity as the “ability to produce work that is novel, ___________,
and ____________.
3. What is one of the three elements we must include if we want to increase our creative output?
4. The best way to develop expertise is to immerse ourselves in a domain. What is one form of
immersion?
5. ________________ include extensive reading, conversations with others working in the field,
feedback from stakeholders like customers and suppliers, and a general absorption of information
relative to the problem or issue under study.
Corporate Innovation
Lecture Outlines and Exam Questions
D. Exploration of Ideas
6. Who said, “Ideas are built out of self-exciting networks of neurons, clusters of clusters, with each
group associated with some shade of a thought or memory or emotion.”?
7. A thought process or method used to generate creative ideas by exploring many possible
D. Creative Thought
8. Spurs new idea formulation by giving our brains time to recombine the information into new
combinations.
9. Intrinsic Motivation is commonly referred to as ____________.
10. Occurs when you invent or find new uses for products, services, or processes.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 3 Exam Questions
Essay Questions
Essay 1
List and describe the two forms of immersion with a domain.
Essay 2
List and describe the 5 misconceptions of creativity.
Corporate Innovation
Lecture Outlines and Exam Questions
Essay 3
The approach that Disney follows as a part of its creative routines can be developed in any business.
Describe this approach.
Essay 4
List and describe the 3 factors that stimulates intrinsic motivation.
Corporate Innovation
Lecture Outlines and Exam Questions